5 Proven Magento 2 SEO Tips to Boost Your Website Traffic 

June 15, 2021 | Author: Ashley Brown

eCommerce has grown perhaps more than any other industry over the past year. Thanks to the desperation of businesses and consumers to sell and buy goods online. As the deadly pandemic forced everyone to transform digitally, eCommerce platforms like Magento 2 saw a massive surge in demands. But even after moving online, many businesses are facing the universal challenge: visibility. Reaching out to the desired audience is not easy. And that’s where Magento 2 SEO comes into the picture.

In this blog, we will talk extensively about how to increase traffic on your eCommerce website. Explaining some of the most proven SEO techniques, this post will help you get the desired online visibility. From using content properly to implementing Magento SEO audit, we will cover a broad spectrum. Read on to know all the techniques.

Magento 2 SEO Tips to Improve Your Online Sales

From using high-volume keywords in the content to relying on the site’s audits and Magento 2 extensions, a comprehensive SEO strategy covers a broad spectrum. Below are some of the most proven techniques to boost your eCommerce websites.

  1. Use keywords smartly  

Keywords are one of the most vital tools in the search engine optimization process. Some SEO experts go as far as saying that keywords are everything. How you use keywords has the potential to entirely change your site SEO. In case you’re a beginner, keywords are word phrases entered on the search engine by users, shoppers in the case of eCommerce. With the right Magento 2 SEO techniques, you could make sure that your site has the most potential keywords.

SEO professionals use a set of tools to use the best keyword combinations. These include Google Keyword Planner, SEMrush, and Google Search Central, among others. Besides, your SEO plan should also include analyzing competitors’ websites and activities.

  1. Meta-descriptions & titles 

You cannot ignore the roles of meta-descriptions and product descriptions in enhancing your site’s search engine visibility. Every product you enlist on the site should have a meta-title comprising keywords. These descriptions help search engines like Google to find your online stores quickly. Without the right keywords and meta-title, your online store may end up getting lost in the internet’s void.

While creating your meta-tiles and product descriptions, there are a couple of things you need to keep in mind. For instance, you should always keep the meta-title up to 55 characters long. Plus, you need to keep the title of your product as unique as possible. Use words describing color, size, etc., if necessary. But make the title unique. Additionally, use call-to-action words like “shop now” to make it easier for buyers.

  1. Boost your site’s speed

Your eCommerce website’s speed, or loading time, is directly linked to the conversion rate. Sites with a superior speed usually have a higher conversion rate. It’s one of the most crucial factors not just for SEO but also for visitors’ engagement. If your online store has a lower loading time for pages, it offers an immersive shopping experience. Such experiences are likely to make more site visitors into paying customers.

And it’s not just about user experience. Google’s algorithms also favor websites that have a higher speed. That means if your website loads faster, the web pages have better chances of ranking higher on search engines. There are some tried and tested ways to boost Magento 2 SEO for your website. Some road-tested practices include keeping your Magento framework updated and enabling varnish cache. You also need to consider measures like properly managing product categories and configuring memory caches.

  1. Create better product descriptions

Product descriptions play a defining role in your website’s overall SEO. Appropriate product descriptions could help you significantly improves conversions, as well. That’s why you need to be careful about how you write your product descriptions. For starters, don’t copy descriptions from other sites. Plagiarized content has never been known to help Magento 2 stores in terms of SEO. In fact, it’s the contrary: copied content hurts your site’s ranking.

Experts suggest a few points that you need to keep in mind while writing descriptions for your offerings. One of the most crucial things is to create crisp and easy-to-understand descriptions. For instance, you could use bullet points to highlight the product’s top features. While doing all these, also include the most relevant keywords in the description.

  1. Backlinks & broken links 

Backlinks are links to your website from other sites. Major search engines like Google consider backlinks as “votes” for a specific site or page. That is why backlinking is so crucial to enhancing an online store’s SEO. Backlinking in Magento 2 SEO is easier than on other platforms. Backlinks to your online store from popular sites also increase the volume of online traffic.

While backlinks are useful, broken links could be damaging for your SEO. You must avoid broken links at any cost. Else it would break your search engine ranks. Such links usually create messages like “404 – page not found.” And they significantly damage your SEO—and brand reputation. You can use SEO tools like Google Webmasters and Moz to avoid broken links. Besides, Magento SEO audits also help you find and fix broken links.

Wrapping up 

In today’s competitive digital space, building an online store is the easy part. Making your brand’s online presence visible is much more challenging. The Magento 2 SEO techniques we discussed here aim to help you deal with those challenges. If you’re new in the digital commerce arena, the best way is to seek professional guidance. For instance, at Agento Support, we have helped hundreds of new online businesses to establish the desired online presence. Our years-long expertise enables us to create profitable online visibility for clients’ businesses.

Frequently Asked Question

Q. Is Magento 2 good for SEO?

Magento 2 has the best-in-class SEO capabilities, including an advanced CMS, product and inventory management, attractive themes, and seamless management of web pages and product categories. It enables you to keep the site’s SEO performance high.

Q. How much does it cost to develop a Magento m-Commerce app?

The costs of making a Magento m-Commerce app vary widely, depending on your needs. If you need a simple online store with basic features and a storefront, costs are comparatively lower. AgentoSupport makes reliable eCommerce mobile apps at a competitive price.

Q. What is the difference between Magento Open Source and Magento Enterprise?

Magento Commerce, previously known as Magento Enterprise Edition, is designed for large enterprises that require premium support levels and a broader set of functionalities. Magento Open Source (or Magento Community) has a license fee and offers comparatively limited support services.