6 Product Types In Magento 2 You Can Leverage

August 12, 2022 | Author: Ashley Brown

Magento 2 offers several different types of products in its catalog, but not all of them are equal. Especially, when it comes to providing your customers with all the tools, they need to make a purchase. This resource will help you determine which type of product you should use on your Magento 2 site based on your business needs and goals. 

Magento Product types

One of the most important decisions you’ll make when setting up your Magento 2 store will be deciding which product type to use. After all, what good is working on your store design if you can’t decide on how to define the goods you’re selling? 

In this guide, we’ll help you choose the right product type so that your store fits your needs and makes shopping more seamless and intuitive for your customers. 

1. Simple Product 

A simple product in Magento 2 is, well, simple. It’s a physical product that doesn’t have any configurable options. You can think of it as a one size fits all type of product. If you’re selling products that are all the same, like T-shirts or coffee mugs, then a simple product is probably what you want. 

With this type of product, customers can only buy your item if they choose from your predefined inventory. The benefit of this is you don’t need to build out inventory management features because there aren’t any to manage! And with no additional configuration needed, setup will be quicker and simpler. 

If you want to develop and launch your online retail store, you must reach out to a reputable Magento 2 development company to set up a solution. 

2. Configurable Product 

A configurable product in Magento 2 is a product that has multiple variations, each with its own SKU. For example, a T-shirt might come in different colors and sizes. A configurable product lets you create a single product page that displays all the variations of the product. Customers can then select the variation they want to purchase 

As your business grows and new product features are added, it’s easy to add more options to your existing configurations—so adding items, later on, isn’t as difficult as it would be if you were starting from scratch. Plus, customers love having choices. 

This is why 90% of eCommerce sites use configurable products—because it adds value for both shoppers and store owners.

3. Grouped Product 

Magento 2 offers a product type called Grouped Product. This product type is ideal for products that are sold in a set or group. For example, if you sell a set of books, a set of clothes, or a set of furniture, you would use the Grouped Product type. 

With this product type, customers can add all the products in the set to their cart with one click. Plus, they can see all the products in the set and their prices on one page. So, if they want to order only one item from the set instead of the whole thing, it’s easy to do so. 

The Grouped Product type is also helpful when a customer wants to order several different items but doesn’t know which size or color they want. They can buy them separately and return what they don’t want later by paying shipping charges only once! 

Using the best Magento eCommerce development servicesyou can implement different types of products easily to your online store.  

4. Virtual Product 

A virtual product in Magento 2 is a product that doesn’t have a physical form and can be downloaded, like an eBook or a movie. If you’re selling digital products, then you’ll need to use the virtual product type. Here’s how to set it up: 

  1. In the Magento 2 admin panel, go to Products > Catalog.
  2. Click on Add Product and select Virtual Product from the drop-down menu.
  3. Give your new product a name, then click Next Step to continue
  4. Select whether this will be downloadable only or if you want to ship the physical goods as well.
  5. Now specify whether this is an Individual (one license) purchase or Multiple (multiple licenses).

 5. Bundle Product 

A bundle product in Magento 2 is a collection of items that are sold together as a single unit. Bundle products are perfect for stores that sell products that go together, like clothing or jewellery. Plus, bundle products can be created quickly and easily in Magento 2. 

They’re also easy to use, which means customers will know how to find them on your site. A bundled product in Magento 2 contains an assortment of items that are sold together as a single unit. 

Bundled products are best suited for e-commerce websites selling items that typically come with other accompanying accessories such as clothing or jewellery. 

6. Downloadable Product 

A downloadable product in Magento 2 is a digital file that your customer can download to their computer or other devices after purchase. This could be a PDF, an image, a video, or anything else that can be stored as a digital file.

Downloadable products are great because they’re easy to create and don’t require any physical inventory. Plus, customers can access them immediately after purchase. However, one downside is that they can be shared or pirated more easily than physical products.  

Wrapping Up

If you’re selling physical goods, Magento 2’s default product types should work just fine. Need more functionality, consider adding the Configurable Products extension. If you’re selling digital goods, the Downloadable Products extension will give you everything you need.

And! If you need even more control over your products, take a look at the Custom Options extension. Also, it is essential to hire Magento 2 developers with relevant expertise. No matter what kind of products you’re selling, Magento 2 has a product type that will fit your needs. 


1. What is Magento 2?  

Magento 2 is an open-source E-trade platform, that is created with the aid of using Roy Rubin and Yoav Kutner under Varien Inc. Magento was first launched on March 31, 2007. It is a beneficial software program for the web business and is presently the biggest E-trade platform withinside the world. Magento 2 could be very simple, versatile, and short to use.  

 2. Is Magento 2 free to use? 

 Magento 2 CE, as its different name – Open Source, is obtainable because of the unfastened eCommerce platform in which you probably download the modern-day model without paying the extra fee. On the opposite hand, Magento 2 EE is a paid edition. You can get the entire superior functionalities even as being charged with Magento license costs.  

 3. Is Magento a CRM?  

A Magento CRM platform will come up with insights into client conduct to take your advertising and marketing to the subsequent stage and make greater sales.