7 Effective Tips to Boost Your eCommerce Sales in 2021January 11, 2021 | Author: Alex Clark
Since the beginning of the pandemic, consumers worldwide wanted almost everything to get delivered at home. This unprecedented shape-shift in shopping behavior started a new era of eCommerce operations. Analysts believe this wave of digital commerce would have significant ripple effects in the post-COVID market. As merchants prepare to operate amid new realities in 2021, eCommerce would no more be the same as before the coronavirus.
Independent online retailers and big eCommerce companies, alike, would need more dynamic strategies to cope with the rapid changes. Whether it’s choosing services like Magento eCommerce development or scaling up operations, success would require more than an online store. Promptly responding to market demands is likely to remain the top driver of growth. However, you cannot create a comprehensive eCommerce operation plan just by cutting corners.
Tips to Improve Your eCommerce Operations
This blog post intends to help you achieve new eCommerce milestones in a time of rapid change. 2021 is likely to mark the transition from pandemic to the post-COVID market. That means you need an incredibly flexible plan. Below are some proven tips to ensure eCommerce success in such a business environment.
1. Optimize eCommerce design
User experience is everything when it comes to driving online conversion. Whether you use a minimalist commerce website or a feature-heavy Magento store, it needs to provide an intuitive buying experience. Your eCommerce website design needs to consider all the crucial elements, including UI, SEO, content, and payment gateways.
If your site doesn’t rank well on Google, there would be no use to engage in the first place. That’s why you need a proven SEO plan to ensure the desired visibility of your online store. If you’re more focused on m-Commerce, the app should be optimized for app store visibility. As consumers get more tech-savvy, you also need to implement AI, chatbots, and other technologies.
2. Manage content dynamically
Content is king — more so in online commerce. From web page navigation to product descriptions, content plays a crucial role everywhere. The first thing you need here is a reliable content management system (CMS). With services like Magento 2 development, you get in-built CMS capabilities to manage content.
Content creation and curation are keys to successful search engine ranks. You need to create website content that engages every visitor. Besides, the products demonstrated in your online store ought to have attractive descriptions highlighting the most striking features. More importantly, your content strategy needs to be based on market research and the interests of the target audience.
3. Ensure mobile-first experiences
Whether you sell products via an app or a website, most consumers would visit your marketplace from a mobile device. That’s why your eCommerce design needs to focus on creating mobile-first buying experiences. With a steady rise in the number of global smartphone users, mobile commerce is more crucial in 2021 than ever before.
Merchants using Magento store for their eCommerce get built-in mobile-first capabilities. Other eCommerce platforms, too, are increasingly focusing on m-Commerce to help retailers boost sales. If you’re more enthusiastic about technology, we recommend building a PWA. Progress web apps offer incredibly intuitive experiences. They load faster than websites and provide native app-like experiences.
4. Create customer segmentation
Customer segmentation is one of the top features of Magento eCommerce development and other similar services. It enables you to create incredibly personalized buying experiences for different customers. A more customized shopping experience boosts conversions. You can achieve it by a dynamic content display and tailor-made promotions. For example, Magento Commerce lets you customize pricing based on properties like gender, location, and purchase history.
5. Amp up email marketing
Email marketing has proven its potential as one of the most effective digital marketing techniques. The first critical step is to refine your email marketing list. Keep only the relevant recipients and get rid of the rest. Also, bombarding your recipients with frequent marketing emails won’t get you anywhere. You need to be careful in writing email copies and sending them to prospective customers and existing clients.
Besides, like most other areas of business, the one-size-fits-all approach doesn’t work in email marketing, as well. Instead, create personalized content for different groups of clients on your email list. It would enable prospects to connect with the message and increase the chances of conversion.
6. Leverage social commerce
Across the internet, more people use social media than the web. In other words, social media gives you access to a larger target audience than the web. That’s why social commerce is gaining traction among small retailers and eCommerce giants alike.
You can use social media both for strengthening your brand presence and selling products online. While engagement helps you build a loyal customer base, social media buying options expand your eCommerce. Companies like Facebook and Instagram are continually evolving their social commerce capabilities to lure more users into buying products on the platforms.
7. Use visual merchandising
Visual merchandising is the technique of optimizing product category pages. It allows you to drive sales by organizing products in the most attractive ways possible. If you use a Magento store, you can arrange products with a drag-and-drop interface. Or you can just apply product sorting rules that rely on factors such as best sellers, margins, and newest additions, among others. These methods of visual merchandising dramatically enhance conversion rates.
eCommerce exploded in 2020. And this online shopping frenzy is likely to last longer. And industry analysts believe that the competition in online commerce will intensify in 2021. That means merchants need a more strategic approach than before the pandemic. The tips we discussed in this post would help you ramp up your eCommerce operations and increase sales. At Agento Support, we offer development and support services to independent merchants and well-established retail companies alike. You can also hire Magento developers from us to build deeply personalized digital commerce solutions.
Frequently Asked Question
What is Magento Commerce?
Magento is a PHP-based eCommerce development platform. It provides online merchants with a flexible online store, and great control over the look, content, and functionality. Magento is mainly used by medium enterprises and large companies worldwide.
How much does it cost to build a site on Magento 2?
The cost of designing and developing a Magento 2 eCommerce website depends heavily on your requirements. If you have an existing Magento 1 online store, just need to migrate the store. The cost of migration will be lower than developing a website from scratch. Agento Support offers reliable Magento eCommerce development services at a market-best price.
What is a PWA?
The development of Progressive Web Apps (PWAs) is different from mobile apps, and other native apps. As the name suggests, these apps are progressive in terms of functionality. PWAs use advanced web capabilities to offer users an app-like experience on the web. A PWA is installable and stored on the user’s device.