9 Best Rich Snippets And Magento 2 Schema for Your Magento 2 Store

December 21, 2020 | Author: Ashley Brown

Rich Snippet or Magento 2 Schema is a small piece of code that enables you to pass structured data about the webpage’s content to search engines. This additional source of information helps you increase your website’s visibility in search engine results, and draw more potential customers to your store, as it increases your CTR. Many Magento 2 developers and store owners are looking for effective ways to make the most out of Rich Snippets in Magento 2. As a Magento 2 user, you get access to many Magento Rich Snippet extensions that help you increase your search engine ranking and drive highly targeted traffic to your Magento 2 store.

According to a recent study, a properly implemented Rich Snippets has the potential to increase your Click-Through-Rate (CTR) by up to 150%. You can find them on almost any website just by looking at the page source code. Google maintains various Rich Snippets such as Product, Categories, Reviews, Breadcrumbs, Events, Authors, Organization, Books, Recipes, FAQs, and more that help you to make your offer more visible to your potential customers.

Why Using Magento 2 Schema or Rich Snippet Is Important?

Magento 2 Schema or Rich Snippets are not included in Google’s search engine rankings and can’t improve website link positions in SERP directly. They, basically improve traffic, especially if your Magento 2 store pages are already in the top 10 results. Using them with other tools boost sales even further.

As a leading Magento 2 website development company, we realize the importance of using rich snippets and make sure to carefully implement them on your Magento store to drive better results.

9 Best Rich Snippets And Magento 2 Schema for Your Magento 2 Store

Here are some reasons why you need Rich Snippets and Magento 2 Structured Data:

  • Faster website indexation
  • Better visibility in organic search
  • Higher rankings in search results
  • Increased CTR (Click-through rate)
  • Huge targeted traffic
  • Lower bounce rate

In addition, here are a few facts and figures that indicate the importance of Magento 2 Rich Snippets:

  • Nearly 35% of all eCommerce sales happen because of Google search;
  • Studies reveal that carefully implemented Google rich snippets for online store increase CTR (click-through rate) by 150%;
  • Products with Rich Snippets tend to draw 20-40% more traffic than products without them.

Furthermore, Magento 2 Schema Markup and Google Rich Snippets not only helps to boost relevant traffic to your online store but also increase the trust level of your Magento store and brand awareness.

How Rich Snippets Work?

Rich Snippets for Magento 2 store are a form of structured data that enables Google and other search engines to better understand information on your store pages and display additional information in organic search.

Thus, by showing more information about your company, products, or services, you can accurately segment potential buyers and draw only targeted traffic to your store by displaying:

  • URL, company name, and logo
  • Rating and reviews
  • Prices and stock statuses
  • Social profiles
  • Navigation path
  • Search input box for a Home page

This way your website link becomes more visually attractive and more visitors click on it, thus increasing CTR and traffic.

Best Magento 2 Schema or Rich Snippets Extensions to Try

As per the latest specifications, there are over 100 available Magento Rich snippets (Schemas), however, only a few of them are beneficial for eCommerce. Let’s read further to know about Magento 2 structured data and ways to implement rich snippets in Magento.

Generally, the Magento 2 schema markup for eCommerce can be divided into two groups:

  • E-commerce specific Rich Snippets including Product Schema, Rating & Reviews, Pricing Schema, Availability Schema;
  • Common Rich Snippets: Company, Webpage, Breadcrumbs, Search input box.

Here is a list of essential eCommerce-specific Rich Snippets (Schemas) for Magento 2 store

1. Product Schema Markup for Rich Snippet

The Product Schema tells the search engines that information placed on the current webpage is about products, that is, it is a product page. It serves as an entry point for various snippets related to products that describe product properties such as Name, Brand, SKU, Image.

Magento 2, by default, already has a very basic markup for Product Rich Snippet. It lacks many key attributes like brand, image, offer, review, availability, etc.

2. Magento Schema Markup for Reviews & Ratings

Nearly 72% of customers purchase only after going through reviews and ratings. Rating and Reviews Rich Snippets tell search engines about the current number of reviews and average star rating for the current item. Adding rating and review in Google rich snippets significantly increases your potential customers’ confidence in your online store as well as the product. It also highlights your links in search results to make it the most attractive rich snippet in SERP.

In Magento 2.3.5 released, this Rich Snippet of earned ratings is supported partially. However, it still lacks the review markup as suggested by Google specification). Also, you must note that Rich Snippets are not implemented correctly on certain pages which can adversely affect other results in the search engine results. You may use tools like Google Rich Snippet Testing Tool along with the new Rich Result Test tool that comes with a Rich Snippets validator and a Rich Snippets preview tool in the user interface.

If implementing Rich Snippets in Magento 2 seems a difficult task, you can always reach out to a professional Magento 2 developer for the required Magento 2 support service.

3. Schema Pricing or Offer Schema

The Offer Schema helps you to display product’ prices in Google search engine results. Moreover, it allows for sending notifications about a special price with start and/or end dates.

The Magento 2.3.5 version partially supports this Rich Snippet. Some key attributes like item condition accepted payment methods, availability, special price, etc. are still missing.

4. Offer Availability Schema

The Offer Availability Schema checks the updated stock status of products and shows their availability in the search engine results accordingly.

Magento 2.3.5 version neither supports nor implements this schema. However, the SEO Suite implements this Rich Snippet including many options for extended configuration.

5. Organization Schema Markup

The Organization Schema enables Google to better organize information about your company and then display it when searched. Contact information may include the brand name, logo, address, contact number, opening hours, social media links, and other pieces of information that are relevant to the customers.

Magento 2.3.5 does not implement Organization Rich Snippet. You may hire a Magento 2 developer who can add Organization Magento 2 Rich Snippet extensions to your store to easily raise your brand awareness and gain more visibility in search results.

6. Rich Snippet Markup Breadcrumbs

The BreadcrumbList Schema helps a search engine to correctly determine the position of products in the catalog while makes the conclusion of your products in SERP much clearer.

Using this Magento Rich Snippet Breadcrumbs Schema, Google displays a readable category path or category names instead of a direct product URL.

Breadcrumbs Rich Snippet is supported by Magento 2.3 version.

7. Rich Snippet FAQ

Most of the time, the product page already has Frequently Asked Questions regarding payments, refunds, shipping, and many more. By implementing FAQ Rich Snippet for existing content, you can attract and engage more potential customers. You can make this Rich Snippet looks even more attractive by using related emojis.

8. Image Search Schema Markup in Magento 2

Google Image Search has recently introduced a new tool that helps users to easily find what they are looking for. Searching with badges has become more convenient and saves a lot of time or users. As a store owner, if you want to increase the visibility of your products in the search results, you should use a detailed Magento 2 schema markup. With the Rich Snippets extension in Magento 2, your products will become more reachable in the SERPs.

9. Search Input Box

Thanks to the Magento 2 Rich Snippets extension, you can display an easily accessible search input box right in Google search results. This makes the product search process very convenient while allowing potential customers to look for relevant products directly from Google.

It’s also worth noting that Google uses various parameters to determine the search input box display such as on-site information and other types of navigational queries. Thus, only Google decides which websites can display a search input box.

Important Tips to Test, Fix, and Audit Google Rich Snippets

You can follow the recommendations on the Magento 2 schema.org page, to implement Rich Snippets in Magento 2 correctly. Once done, the next step is to ensure they’re working as expected and without any potential error and warning.

You may use the following tools to test the Rich Snippets:

  • Google Structured Data Testing Tool
  • Google Rich Snippets Testing Tool (an advanced modern version of the previous one)

To audit Rich Snippets on your Magento eCommerce store

  • Go to Google Search Console (Search Console -> Enhancements -> Products).

It provides a list of pages with incorrect Rich Snippets (errors or warnings) along with the number of correctly implemented ones.

How to Implement Rich Snippets in Magento 2 Store?

In the Magento 2.3.5 version, a few Rich Snippets aren’t implemented while others are partially implemented. The Advanced SEO Suite comes with all pre-configured listed snippets and other must-have SEO features.

The Bottomline

Using eCommerce-specific Rich Snippets in Magento helps you to significantly increase the CTR in SERP significantly, and consequently attract more potential customers to your online store.

Magento 2 supports only a few key Rich Snippets which is not enough. The Advanced SEO Suite comes with various SEO improvements and supports all of the above-mentioned Rich Snippets. It also implements other insignificant Rich Snippets like Galley, Catalog, Webpage, Etc.

So, if you’re involved in Magento 2 website development, don’t forget to implement Rich Snippet in Magento 2 store correctly to drive valuable traffic to your store. Of course, you can hire Magento 2 developers to do the job for you.

As a leading Magento 2 website development, we are always here to assist you in implementing Rich Snippets in Magento eCommerce store to drive better results.

Frequently Asked Question

Frequently Asked Questions

Q.1. What are Rich Snippets?

A Rich Snippet is a piece of code that gives additional structured information about the content of the current webpage.

Q.2. What is better JSON-LD, Microdata, or RDFa (Resource Description Framework in Attributes)?

This refers to a specific implementation. The features or capabilities are the same for all these types of implementation of Rich Snippet.

However, for long-term, JSON-LD is the best option because:

  • It is easy to debug as all structured data markup is in one place (page source code)
  • It is easy to maintain as the page source code is in few files instead of various templates with different microdata.

Q.3. How to add Rich Snippet for review in Magento 2 Store?

The collected review rich snippet is implemented by default in native Magento 2 schema markup. You can use a third-party SEO extension to add Rich Snippet for specific reviews. To implement the Rich Snippet correctly, you can hire Magento 2 developers for the required Magento 2 support service.

Q.4. How to get Google display Rich Snippet in search results?

There can be two situations

  • Your Rich Snippets were visible earlier, but not now;
  • Rich Snippets were recently added to your Magento 2 store, but still not visible.

In the first situation, you should test and validate rich snippets markup with the help of Google’s rich snippets testing tool on a few webpages. If you find the markup to be invalid, you should fix it and then submit the page to indexation using Google Search Console. After submitting the page, Google should update that page in its SERPs in a matter of minutes.

In the second situation, Google might not have re-indexed these pages yet. You can submit a few different pages to indexation using Google Search Console and then test the results in SERP.