Adobe Announced New AI Features for Magento Commerce Merchants in 2020January 4, 2021 | Author: Alex Clark
The sudden outbreak of the COVID-19 pandemic has strongly hit the whole world and transformed the way we live, work, and communicate, compelling many of us to shift more of our lives online. The retailers and merchants have felt the pinch of the coronavirus even more as they had to close their brick-and-mortar stores and move to digital commerce to continue their business and drive revenue. As more and more people are accessing eCommerce stores online through mobile devices, delivering a delightful online shopping experience to customers has become crucial for online merchants. If you’re planning to build an intuitive and scalable eCommerce store, then Magento 2 development is the right choice for you. The Magento eCommerce platform comes with out-of-the-box eCommerce features that let you deliver an impeccable online shopping experience to your customers. Besides, Adobe has introduced new AI features for Magento merchants to enhance their retail experience. Keep reading to know what these features are.
Large eCommerce enterprises are already benefitting by combining AI technology with customer data to optimize their business processes and marketing strategies. For small-medium businesses, the technology gives them a competitive edge as they are able to deliver more personalized and relevant online shopping experiences to their customers at scale and cost-effectively. According to a recent Gartner poll, 30% of organizations plan to invest more in AI technologies despite the global impact of COVID-19.
If you’ve indulged in Magento 2 development, then here’s good news for you!
As Magento Commerce has been acquired by Adobe, the company has recently announced various new ways in which Adobe Sensei’s AI and Machine Learning technology will be integrated with Magento Commerce to enable its global merchants to deliver more personalized and data-driven shopping experience to their customers. The company believes that the online economy will surely rule the retail sector post-pandemic. Here are some new AI capabilities that will improve the retail experience for Magento merchants.
New AI Features for Magento Merchants’ Better Retail Experience
Visual Similarity Recommendation Type
Since its inception, Sensei-powered product recommendations for Magento Commerce gained a lot from the interest of many Magento merchants as it helps them to leverage data and insights to deliver more relevant and personalized experiences in real-time.
Today, about 100 Magento Commerce global merchants including HP, Wolf Automation, Catbird, and others are using the Product Recommendations feature to offer contextually relevant product recommendations based on the customer’s preferences and ever-changing online shopping behavior.
The company has made an improvisation to this feature by adding a new AI capability: the visual similarity recommendation type that empowers Magento Commerce merchants to provide recommendations of visually similar-looking products to what they’re planning to buy, considering specific visual attributes including size, color, shape, material, design, etc.
Released on December 8, 2020, this amazing feature is powered by Adobe Sensei as it leverages visual artificial intelligence to identify and process images and match patterns.
The main advantage of this recommendation type is that Magento merchants with a large product catalog can now display a wide range of products to their customers and encourage them to explore all the potential alternatives to the product they’re considering to purchase to make the best purchase decision.
Since it is a visual-based recommendation feature, it can be implemented by the Magento Commerce merchants quickly, unlike other recommendation types which require data collection and consumer behavioral data analysis before using them.
This is one of the best new AI features for Magento Commerce merchants across the globe. So, if you’re one of them, then you should hire Magento 2 developers today to leverage this amazing feature.
AI-Enabled Live Search
The ease of finding what you’re looking for quickly is the essence of online shopping. Online retailers should be able to guide their customers to the most relevant search results without any hassle or unnecessary delays to deliver a smooth online shopping experience.
According to a study by Econsultancy, an effective site search capability is not only a crucial point of interaction for customers but it also can increase conversion rate by 50% if implemented correctly. If you’re new to Magento marketplace or eCommerce store development, you may get in touch with our professional Magento 2 developers to do the job for you.
Considering the need for an effective search capability, the company has announced that Magento Commerce merchants will be able to add site search capability, powered by Adobe Sensei, to their eCommerce storefront in the first half of 2021.
The new AI-powered Live Search feature will enable Magento Commerce merchant’s merchandising abilities to offer their shoppers super-fast search results that have become more intelligent with time-based on the continued AI-driven analysis of consumer behavior patterns.
As a Magento Commerce merchant, if you’re already using that feature, it will be easy to implement this new feature on your eCommerce store.
So, if you’re considering integrating AI-powered Live Search into your Magento Marketplace or eCommerce store, you may get in touch with an experienced Magento 2 development company for professional assistance.
Both AI-powered Visual Recommendations and Live Search features powered by Adobe Sensei are going to revolutionize the way Magento Commerce traders are delivering customer experience. These new AI features for Magento merchants will enable them to deliver a more personalized, relevant, and data-driven shopping experience to their customers, thus providing them value every time they visit your online store.
As a certified Magento 2 development company, we are here to help you add these new AI capabilities to your Magento 2 store with our full-fledged Magento eCommerce development services. Our Magento development services cover everything from PSD to Magento conversion to Magento 2 store development to Consultation to Maintenance.
So, are you ready to take your Magento 2 store to the next level with us?
Frequently Asked Question
Can you help me migrate my eCommerce store to Magento?
Yes, of course! Our Magento migration experts will take care of the entire Magento migration process ensuring zero data loss and downtime.
How much does Magento cost?
Magento Open Source is free of charge, that is, anyone can download and use it. Magento’s open-source nature gives you the freedom to extend and customize the platform as you want.
On the contrary, Magento Commerce is a premium version with prices starting from $22,000/year for Magento 2 users.
Why choose Magento 2 for my eCommerce store?
If you’re planning to build an online store with advanced eCommerce features, greater flexibility in customization, and scalability, then Magento 2 is the right choice for you. Magento 2 offers advanced features that make it an ideal option for large-scale businesses, especially if you have strong technical knowledge or access to a professional Magento 2 developer.
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