A Comprehensive Guide – AEM Magento Integration for eCommerce Business Success

November 22, 2021 | Author: Alex Clark

Magento is a powerful eCommerce development platform having its own content management system to manage website content. But it’s not hidden from any eCommerce merchant that the CMS lacks functionality when business scales. It becomes a serious challenge to store assets, share files, and manage content particularly if you’re targeting different selling platforms. And that’s when AEM Magento integration comes in handy.

Adobe Experience Manager (AEM) is an advanced CMS platform. As the name reveals, it is owned by Adobe just like Magento, which offers an amazing opportunity for merchants to take the best of both worlds and seamlessly integrate them into a powerful eCommerce solution.

AEM Magento Integration
Introduction to Adobe AEM

Adobe AEM is a strong & robust CMS used to create, edit, and manage digital content across different platforms. It was initially a PaaS solution but later became a fully cloud-native SaaS application for business enterprises of all sizes.

Adobe AEM presents different capabilities:

  • AEM Sites allows the creation of web pages from scratch, delivers consistent and personalized content across channels, and launches different marketing campaigns from a single dashboard.
  • AEM Assets stores millions of files automate the content flow between the store teams and outside partners.
  • AEM Forms gives enterprises the possibility to build smart responsive forms, set up automated responses, or use interactive elements for each audience segment.

Why Invest in AEM Magento Integration?

Your E-commerce store can have different content management capabilities. Many renowned brands have already integrated Adobe AEM Magento integration, like Lenovo, Helly Hansen Outdoor Apparel, and TiVo.

What convinced those brands to choose Magento Integration with AEM for their stores?

1. Real-Time Product Update

For instance, your team wants to put a specific product on sale. All your product catalogs are imported in Magento, and the update should be performed in a special_price field. Thanks to AEM, updated product data will appear instantly across all eCommerce sales channels, whether it is a website or Magento marketplace through which you engage customers.

2. Smooth Marketing Campaigns

If one product received good feedback from customers and planning to launch a complete campaign for this sales season. One option is to consult a Magento 2 development agency to build a single page for a marketing campaign or perform AEM Magento integration. With AEM, your team can build experience pages as well as product teasers in a drag-and-drop interface without code requirements. Products will be taken from the database, and AEM will organize them on display.

3. Improved Asset Management

While small businesses can store and handle web content in Google Drive or use any other file-sharing tools, the built-in AEM will benefit large enterprises managing a large volume of assets. The creative and marketing teams working on your Magento project can search, drag & drop, save, and publish their own assets and those of a different team. Meanwhile, Magento store owners don’t need to worry about storage space running out and fear of file loss.

How Magento and AEM Integrate?

Now that you are aware of the benefits of this powerful combo for your e-commerce business, it’s time to understand technical details. The most important question here is how to perform such integration?

Commerce Integration Framework (CIF) has been created by Adobe for the streamlined integration of these two platforms. This tool is specifically designed to process complex commerce integrations like Magento AEM integration.

To process this integration, CIF plays a vital role as it supports the whole integration. Meanwhile, Magento support services work as the backend solution for e-commerce, securing all the data and business logic. This tool from Adobe brings necessary tools, including the code, documentation, and components making the integration process smooth.

Wrapping Up:

If analyzed as separate platforms, both Adobe Experience Manager and Magento are strong tools. Within their domain, they are great performers. Unfortunately, nothing is perfect in this world. There are numerous restrictions to both these platforms. But with merging of these two using CIF connector helps improve Magento capabilities.

As mentioned these two platforms are highly beneficial as separate entities, imagine the benefits they will bring when they are combined in the form of AEM Magento integration. While Magento has in-built CMS, combining it with AEM enhances its capabilities, providing eCommerce businesses with an additional benefit in the market.

Frequently Asked Questions

Q. How does Magento integrate with AEM?

Magento is integrated with AEM through Commerce Integration Framework (CIF) connector. This connector was created by Adobe.

Q. What is AEM Magento?

AEM Magento is a powerful integration of two top players of the market. Magento is the top-rated platform combined with Adobe Experience Manager to magnify its already existing capabilities and offer consumers a satisfying shopping experience.

Q. What is AEM Integration?

AEM or Adobe Experience Manager Integration is a technique to amplify the capabilities of any e-commerce platform.

It helps:

  • create rich storefront experiences
  • improve customer experience
  • create/alter campaigns
  • perform smooth marketing content than any other e-commerce platform

Q. How is AEM good for e-commerce?

AEM is one of the best tools for e-commerce businesses. It allows brands to curate perfectly tailored experiences for online shoppers via social platforms, websites, or online portals. The digital asset management software works wonders to deliver a branded solution for e-commerce setups.