Key Benefits of Using Artificial Intelligence in Magento eCommerce StoresAugust 2, 2022 | Author: Ashley Brown
Technologies have made our lives much easier and more convenient, be it online or offline. However, in eCommerce, what has revolutionized the industry completely is Artificial Intelligence. eCommerce stores running on Magento enjoy the benefits of an AI-driven platform that helps in increasing conversions and sales. As a Magento eCommerce development service provider, if we don’t talk about the key benefits of using Artificial Intelligence in Magento eCommerce stores, we’ll be doing an injustice to the eCommerce platform. In this article, we will discuss AI technology and its significant impacts on Magento
But before that, let’s understand how AI is beneficial for eCommerce businesses.
How Artificial Intelligence Drives Ecommerce Business’s Success
Here are some of the ways how Artificial Intelligence has transformed the eCommerce game:
Personalized Shopping Experience for Mobile Users
Shopping through mobile phones is a growing trend these days. If your store fails to provide AI ease and personalization to mobile users, it could affect your conversion rate and revenue. eCommerce businesses should consider offering personalized mobile shopping experiences to mobile users to stay competitive. Here, AI helps them to surf and utilize data to serve their customers according to their requirements, budgets, location, and preferences.
If you’re running a Magento eCommerce website, you can hire Magento 2 developers for creating a Magento application to take your eCommerce business to the next level.
Virtual Shopping Assistant
AI-powered virtual assistants aid in enhancing the shopping experience by helping customers in their decision-making. From new products, services, deals, and discounts, businesses can instantly address customer queries virtually.
With the help of artificial intelligence, businesses can easily detect fraudulent transactions and activities. Since online transactions, payments, and other activities include sensitive customer data, it could be risky to expose them to cyber attackers. However, by incorporating AI in your Magento store, you can easily detect insecure buildups and save time as well.
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Enhanced Shopping Experience
Magento enables both B2C and B2B companies to offer enhanced user experiences to customers with advanced search options and useful extensions. The integration of AI in Magento eCommerce stores helps in creating a user-friendly platform with context-based search and navigation.
So, these were the major advantages of using artificial intelligence in Magento eCommerce stores. Now, let’s know about the real benefits of AI in the eCommerce world.
Top Reasons to Use Artificial Intelligence in Magento eCommerce Stores
If you’re interested in investing in Magento 2 development services, focusing on building an AI-powered eCommerce store can help stand out and achieve business success. Below are the major reasons why you should use Artificial Intelligence in Magento eCommerce stores:
Smart technology in websites can enable smart searches. The use of artificial intelligence in Magento eCommerce stores can help in tracking customers’ interests based on their previous searches. Additionally, AI helps a user to perform a visual search and obtain the desired results. All you need to do is hire Magento 2 developers who can help you integrate AI into your Magento eCommerce store.
Personalized deals, promotions, history-based product search, etc. are some of the ways you can improve your user experience and engagement. The implementation of artificial intelligence in Magento eCommerce stores helps you reach high levels of customer personalization, management, and satisfaction. AI allows you to customize campaigns quickly and engage customers easily.
Greater Potential Customer Reach
AI helps you create target digital promotion and innovative advertisements by collecting valuable information on potential customers. This helps businesses to respond to users’ behavior and understand their preferences, which further helps them to deliver relevant content formats and styles for better reach.
Process and Customer Service Automation
Automating your business processes and customer support services can help you save time, money, and energy. Artificial intelligence in eCommerce is all about automating business operations, making smart moves, and enabling to-the-point coordination. It makes the work simpler for both frontend and backend teams as well as provides smart assistance for coordinating loyal customers, sales, and online payments automatically.
Ecommerce business automation is one reason why you should consider investing in AI-focused Magento eCommerce development services.
Ease of Conversions and Sales
Artificial intelligence enables Magento store owners to incorporate advanced technologies such as natural languages, image searches, voice command inputs, virtual product trial options, etc. Integrating artificial intelligence in Magento eCommerce stores helps enable efficient sales in several ways including better product representation, solving issues and queries as well as exploring new opportunities. It also facilitates a more personalized shopping experience for customers and increases sales.
AI-based assistance bots are available at all times to address shopping-related queries of customers. Real-time assistance ensures higher customer satisfaction as they feel that their request has been heard and expect solutions in time.
Big data and cloud-based artificial intelligence solutions help online businesses significantly. You can easily gain insights from all data gathering sources and serve customers based on reliable sources. AI technology eliminates the guesswork and unfruitful predictions from sales systems.
These benefits of using artificial intelligence in Magento eCommerce stores help drive and manage all aspects of a business such as social media, events, appointments, digital marketing, research, bookings, publishing, report creation, and presentations.
From enhancing the shopping experience to personalizing it, AI-based Magento eCommerce stores offer numerous benefits to retailers and merchants. These benefits may range from easy communication, smart information, and real-time customer support, to a lot more. However, you can harness the power of artificial intelligence and machine learning with the help of a professional Magento 2 development service provider.
We offer flexible engagement models to help you hire Magento 2 developers for any requirements related to your Magento store. Get in touch with our Magento experts to fuel your business 2 times using AI and ML technologies.
Q.1. How is AI applied in Magento eCommerce stores?
Ans. You can implement artificial intelligence in Magento eCommerce stores to:
- Make your product search powerful and effective
- Provide purchase assistance for customers
- Protect online customers from fraudulent activities
- Address customer queries and concerns related to products/services.
- Deal with complaints or product return requests
- Analyze and prepare financial reports
- Study customer behavior and predict future trends
- Offer personalized shopping experience to customers
- Recommend product/services relevant to customers
- Compare proposals of contractors for your store
- And do a lot more.
Q.2. Can you add AR AI functionalities to my Magento eCommerce store?
Ans. Yes, of course, we can. All you have to do is hire Magento 2 developers through our flexible engagement models. Discuss your requirements and leave the rest in the hand of our Magento 2 experts.