8 Pro Tips to Create and Optimize an FAQ Page in Your Magento 2 Store

February 23, 2021 | Author: Ashley Brown

The global COVID-19 pandemic has brought significant changes to the eCommerce and retail industry. In order to survive during the pandemic situation, many retailers and eCommerce business owners are shifting their business online. Temporary lockdowns and social distancing practices have compelled people to stay in their homes to control the spread of coronavirus. This has led to the eCommerce boom as people have started shopping online to stay safe. To create a seamless buying journey, it is important to provide accurate and detailed information that addresses their queries and concerns. The easiest and the most effective way to do this is to add an FAQ page to your online store. With Magento eCommerce development, you can easily create and optimize the FAQs page in your eCommerce store using Magento FAQs extensions available in the Magento Marketplace.

Although the FAQs section is often underrated, it plays a major role in informing and guiding the customers throughout your eCommerce store. Adding a FAQs page section makes buying journey of customers smoother and more comfortable.

As a leading Magento eCommerce development company, we offer highly reliable Magento support services for any issues or concerns related to your Magento store. We believe the FAQs section is one of the most effective ways to deliver a smooth user experience, build credibility and gain the trust of customers. Therefore, we suggest our clients add a FAQs page on their Magento stores for guiding customers and saving their support teams from answering the same questions again and again.

Tips to Create and Optimize an FAQ Page in Your Magento 2

Here are some of the best tips to create and optimize the FAQs page in your online store.

Analyze Data to Filter the Frequently Asked Questions

Make a list of the most asked questions by your customers through social media platforms, support tickets, and customer support team. You can use Magento FAQs extensions to add a dedicated page for FAQs where all customer queries and concerns are in one place. You can also equip your product pages with an SEO-friendly FAQ section in Magento 2.

Keep Your Answers Clear, Concise, and Relevant

As far as possible, try to write clear, concise, and relevant answers to the customer questions. You should give informative, honest, and educational answers along with additional Customer Support. You can also add videos and screenshots for a better explanation. These elements can give your potential customers additional value and help you establish credibility and authoritativeness.

Organize Your Questions into Categories

Be more organized with your Frequently Asked Questions page. Make it more user-friendly by organizing your questions into various categories. Also, since most of the questions are related to products and services, you can either add the answers into product descriptions or add the FAQ section on the product pages. You can also give an additional touch to make your FAQs page stand out.

If you’re looking for intuitive FAQs page design ideas and implementation, you can hire Magento developers from us to get the best FAQs designs.

Include a Search Bar for Better User Experience

Going through a huge list of questions can be overwhelming for customers. Therefore, it is important to make your Frequently Asked Questions page searchable. This will improve the overall customer experience.

Make Use of Internal Linking

If you have separate pages for specific topics, then you can use them and insert the links into your FAQs section. This is much easier than writing a long answer and it can also improve your SEO performance. You can also use internal linking to guide the customers back to their purchasing journey. Since your FAQs section serves as an information or help center, you need to insert the links to navigate users back to their buying journey. Also, you must not clutter your FAQs section as your website might look spammy which can affect your sales.

Make Your FAQs Page Easily Accessible to Customers

Once you have covered all the necessary details and prepared your FAQs section, you need to place the link in an accessible location on your website. Generally, the FAQs link is placed in the footer area of the website to make it easily accessible to customers. You can also add the Frequently Asked Questions page to the Help Center as a part of the Customer Support Service area.

You can also include some general information about delivery, returns, etc. on your product pages to make the most out of your Frequently Asked Questions section. This can significantly impact your Add to Cart ratio as it contains all order and purchase-related information on the product page. So, customers don’t need to leave the page to know everything about that product before buying it.  This makes the entire shopping experience smoother.

If you’re new to Magento website development, you can always hire Magento developers at Agento Support for the required service. Our developer can help you create a well-optimized Magento eCommerce website.

Avoid Using Structured Data Markup

Although FAQ snippets prove to be useful for SEO, it would be good if you avoid adding FAQ schema to product pages. Instead, you can implement product markup that gives extra information to Google and increases your chances of getting a rich featured snippet in SERP. You can have product price, ratings, and other relevant information in the SERP instead of the general FAQs section.

Conversely, you can add an FAQ scheme to your Frequently Asked Questions pages! Whether you like it or not, Google loves to answer all questions on its search results. Thus, you can add FAQ markup and aim for a rich, featured snippet. This will help you build authority and online visibility on search results without any efforts.

As an experienced Magento eCommerce development company, we can help you add FAQs markup and product markups to increase your online visibility on the SERPs.

Regularly Check and Update Your FAQ Page

Monitoring and updating your FAQs section helps you address all your customer queries and concerns quickly. You can use Hotjar, a website, and heatmap analysis tools to see how your customers are interacting with your website. You can see if your customers are able to find everything they need to with a few clicks or how long they are staying on any section. You can also do a comprehensive analysis using Google Analytics later some time. You can also check the search terms to see if there are any unanswered queries.

Your Customer Service section is also a valuable source of relevant information. Therefore, you must ensure that all new and frequently asked questions are added to your FAQ page. You should also consider events or situations that may be currently happening. One of the biggest examples is the global COVID-19 pandemic which has changed the way companies operate. The pandemic has prolonged delivery dates and increased shipping charges, therefore, your FAQs page should address all these concerns effectively.

Wrapping Up

Once you have all the necessary data, you can make data-driven decisions for the FAQs page optimization. The ultimate aim of your FAQs section should be to answer all your customers’ queries and concerns and provide them with clear and relevant information about your business, products, or services. This will help your build authority and increase your customer base.

If you’re looking to create and optimize the FAQs page on your Magento 2 store, you can hire Magento developers from us anytime for the required Magento support services.

Frequently Asked Question

Frequently Asked Questions

Can I get a dedicated Magento developer to work on my Magento project?

Yes, we offer flexible engagement models to hire Magento developers on a fixed-price, hourly, and dedicated hiring basis. If you choose to hire a dedicated Magento developer or team, they will work solely on your project to deliver your project within the established deadline.

Can you help me integrate Magento FAQs extension into my store?

Yes, of course. We can seamlessly integrate Magento FAQs extension into your Magento store. You can avail of our Magento support services to get the job done quickly.

Do you provide Magento support services post-development of my Magento store?

Yes, we do provide. As a professional Magento eCommerce development company, we offer dedicated Magento support services to help you keep your Magento store up-to-date and in optimum condition.