A Detailed Guide To Launching Your Online Jewelry Store

August 16, 2021 | Author: Ashley Brown

Thinking of opening an eCommerce Store for selling Jewelry online? Well, you are certainly not alone. According to Statista, approx 29 million online users make purchases of jewelry-related products daily.

According to a new report by Grand View Research, the jewelry market is expected to grow at a compound annual rate of 8.1%, reaching a value of approximately $480.5 billion by 2025.

Your visitors’ perception of your jewelry store is directly related to the things that they see on your website. In just seconds, a website can make a huge impression on someone. Before placing an order, it is important that the merchant has a good reputation and is secure enough to allow customers to easily and quickly complete their transactions.

Many jewelry store websites are built using the Magento Store or Shopify platforms, which have plenty of features that make it easier to sell online. It features a built-in social media component that allows users to promote their store and interact with each other.

In this guide, we will guide you through the process of how to start your own Jewelry Store and why choose a Magento eCommerce development company.

How to Sell Jewelry Online in 2021

A Detailed Guide To Launching Your Online Jewelry Store

Decide Your Niche

One of the first things that you should consider when it comes to selling jewelry online is your niche. Finding your niche isn’t just about identifying a specific market segment. It also covers identifying the people who will buy your goods and services.

Decide Platform

There are plenty of platforms out there that can help you sell your jewelry online, but choosing the right one can be challenging.

How to sell jewelry online without having to spend a huge amount of money on an eCommerce store: Finding Your Space How to sell jewelry online without having to spend a huge amount of money on an eCommerce store: Finding Your Space

You’ll need to find an online platform that’s right for your business. An eCommerce website builder is a powerful tool that lets you create and customize your website. It’s also very easy to set up, and it’s free!

These tools help you get more done around by allowing you to focus on more critical tasks. They also provide tools that will allow you to get more done in less time.

Things To Consider Before Choosing an eCommerce Platform:

  • Your Budget: Examine their budget plans, would you be able to manage the cost of them? Do they fit with your business financial plan?
  • What components do they offer? Dissect every one of the devices on offer. Do they coordinate with what you need to dispatch and develop your online jewelry business? For example, would you be able to run a blog close to your eCommerce store? Do they have an in-fabricated site investigation? What might be said about a simplified proofreader?
  • What about design? You need an eCommerce store that looks smooth and modern. Investigate the number of ‘layouts’ or ‘themes’ the eCommerce business developer has on offer. How basic are these layouts to adjust? What’s the nature of these topics?
  • What about support? At the point when you dispatch another endeavor, there’s a decent possibility you’ll require Support. Magento support is something that defines the development process due to their large community.

Also, read this: Why is Magento the Best for eCommerce Platforms?

Whenever you’ve picked the right eCommerce platform for you, you’ll need to pick a custom web domain for your website.

Selecting a Domain

A domain name is a URL that appears in the web address bar when clients take a look at your site. Thus, for E-trade Platforms, our space name is eCommerce business platforms.com. Get it?

Picking a respectable domain name for your online eCommerce store is imperative. They shape the character of your image and help to assemble trust with possibilities.

Every domain name is exceptional. In this way, when you know what you need, register it quickly! The expense of areas changes, however overall, we’re looking at between $10 to $60 each year.

Showcase your Products

Now you can begin having fun with your website. Pieces of jewelry are tied in with looking great – in a physical store, a ton of consideration goes into the lighting and arrangement of each piece.

Online is the same, then again, actually clients can’t go up and analyze your items. All things being equal, you need to make them sparkle in an unexpected way. Here are our top tips.

Customize Your Store

A great many people likely don’t have any desire to purchase jewelry from a messy, tumbling down shop on a crude road, correct? Indeed, how you plan your retail store sends comparative messages to online clients. A very much planned storefront can build client trust and help to flaunt your items simultaneously.

eCommerce development companies give you the most command over your store’s plan, which is the reason they’re so useful for organizations – you can tailor your marketing to your clients to support more deals. Indeed, if the configuration is high on your need list, we suggest looking at Magento Store the undisputed boss of alluring web architecture.

Price Your Jewelry Right

With regards to valuing your jewelry, keep it steady across the entirety of your lines. You need clients to know where they stand! Befuddling customer is a surefire approach to run a feeble brand – not cool!

Don’t be shy about evaluating. Take Tiffany, for example, they make it clear how much their jewelry costs. You need to furnish clients with a consistent client experience – this implies not making customers chase around at the cost of your treats!

If you spend significant time making bespoke pieces, make it clear where the client needs to snap to get a statement.

Categories Your Jewelry

We should simply return to giving customers a consistent client experience for a sec.

Part of accomplishing this includes arranging items into classes. Use them to give your site route an internal compass. With regards to organizing your site’s principle menu, item classifications enormously help possibilities discover the jewelry they’re on the chase for.

Exemplary categories of jewelry classes include:

  • Neckbands
  • Wedding bands
  • Armbands
  • Rings
  • Watches
  • Earings

You get the thought!

Then again, you can arrange your jewelry by metal kind, i.e., gold, silver, platinum, white gold, rose gold, and so on. Or on the other hand maybe, by the event – for example, presents for her, wedding jewelry, commemoration, and so on. Have a contemplate how your intended interest group likes to shop and classify your product in a similar manner.

Marketing Your Jewelry Brand

Innovatively advertising your jewelry image takes a profound comprehension of how jewelry sells.

It’s like the clothing business where individuals like to see the things making the rounds being worn.

That is the place where Magento eCommerce development media rides to the salvage.

Here are some other promoting tips when figuring out how to sell jewelry on the web:

  • Get your jewelry on whatever number of individuals as could be allowed. This incorporates your loved ones, alongside celebrities (who are frequently able to advance your jewelry via online media if the cost is correct).
  • Zero in the vast majority of your promoting on Facebook and Instagram advertisement crusades.
  • Catch lovely photographs of your jewelry, both on and off individuals.
  • Start an email list, and incorporate this with coupons and prizes.
  • Wear your jewelry so that individuals notice it and ask where you got it.
  • Tap into different channels like eBay, Amazon, and Etsy. Your site isn’t the lone spot to make jewelry deals.

Multiple Payment Options

Make certain to offer an assortment of payment alternatives on your eCommerce store. As we’ve said on numerous occasions, you need to give the smoothest conceivable client experience for your customers. This reaches out to be adaptable with your payment choices.

In a perfect world, you should offer the accompanying payment gateways:

  • Visa
  • Paypal
  • Stripe
  • Afterpay

You can without much of a stretch incorporate these payment doors with most of the Magento eCommerce development web developers.

Client Experience Checklist

It tends to be hard to recollect everything that a decent jewelry store site ought to contain inside it to assist with further developing the client experience, so to assist with improving on the cycle, we’ve made a fast agenda:

  • Payment choices, including
  • PayPal Pay-in-4, Afterpay, Klarna, Affirm, and so on)
  • Security against fraud
  • Customer Reviews
  • Various channels of correspondence and suggestions to take action, including:
  • Live Chat
  • Click to call
  • Contact Us
  • Request structure on the item page so the client can get some information about that particular item
  • Email structure
  • A checkout system that is liberated from interruptions (streamlining your checkout to take out any data that isn’t required – like causing the client to enter in their delivery address as opposed to pulling it from their favored payment technique, as PayPal). If you figure this will not have a lot of an effect, consider that as per the Baymard Institute, upgrading the checkout cycle can build checkout rates by as much as 35%.


Delivery isn’t exactly as fun as taking refined item photographs, yet it’s similarly significant. 

Shipping Origin Address

Above all else, you need someplace to ship from. Your shipping origin address will tell your eCommerce business manufacturer what expense applies to orders and is fundamental for figuring dispatching rates and preparing returns.

Shipping Destinations

You may be stressed over the amount it’ll cost to ship to specific regions. Imagine a scenario where somebody places a request from most of the way across the world. All things considered, that is the place where shipping zones come in.

Shipping zones are only the regions you boat to – for instance, you could have the USA as one delivery zone, and afterward the remainder of the world as another. You can pick how nearby or enormous scope you need to go. So if you just need to ship to your state, you can!

Ending Note

The main thing to remember is that as you’re setting up your jewelry store site to sell jewelry on the web, it’s anything but a “once and done” thing. It’s a continuous interaction of taking a look at the information that your site is gathering from your guests: where are they coming from? Where are they going? Is it true that they are discovering what they’re searching for? Why or why not? How would you be able to deal with assistance?

As an ever-increasing number of clients go to your pages, you’ll begin to acquire significant experiences that are explicitly for your crowd and their necessities. As your online jewelry store proceeds to develop and you begin advancing it through various channels, you’ll perceive how well your endeavors (and your persistent effort in setting up your webpage the correct way!) will pay off as far as transformations and deals. Hire Magento developer for your Jewelry eCommerce development from Agento Support and leverage their experience for your benefit.

Frequently Asked Question

Q. For what reason would it be advisable for you to sell jewelry on the web?

Ans. Regardless of whether you have an actual store or are beginning without any preparation, selling jewelry online is an adroit and cost-productive approach to take advantage of a developing industry. By having an online jewelry store, you can contact a more extensive crowd, advance your image, and extend your business.

Q. What’s the best spot to sell outfit jewelry on the web?

Ans. Apart from your site, there are a lot of commercial centers you can use to sell jewelry. Here’s a fast rundown:

  • Etsy
  • eBay
  • Ruby Lane
  • ArtFire