Comprehensive Guide On Magento B2B eCommerce: Get Started Now

November 28, 2023 | Author:


Are you a part of a B2B retail business and want to scale your enterprise to the next level? Well, Magento B2B eCommerce marketplace should be your next move. After that, experience exponential success in the long run and offer a wide range of products to more business customers.

Here in this blog, we will be taking you through essential information regarding the Magento B2B eCommerce marketplace, its crucial features, types of website models, and the growing need to develop.

In short, it’s a useful guide for the existing B2B retailers looking forward to expanding their business digitally and extensively.

So, with no further ado, let’s get started on the same.

Understanding the Phenomenon of Magento B2B eCommerce & Marketplace

It’s not that difficult to understand the Magento B2B platform. Basically, companies that deal in offering products to other business customers can create a fully functional site on the Magento platform. Unlike the Magento B2C eCommerce marketplace, B2B functionality works on the same principle, but the target audience is different.

Better referred to as Magento merchants, they sell a wide range of products to other enterprise-level customers which are further offered to general customers. As part of this platform, there is a seller who owns the functionality of the Magento B2B eCommerce platform and offers products to customers. On the other side, there are business buyers who access the B2B marketplace and lay their hands on the preferred choice of products.

How Does Magento B2B eCommerce Platform Work?

To have a fair understanding of the Magento B2B marketplace, ideally created by a leading Magento 2 development company, you should know its workflow, well in advance. So, here in this part of the blog, we will be highlighting some workflow-related points.

  • Company is the integral component of the Magento B2B eCommerce platform that provides product access to multiple buyers
  • A company can assign several sub-users of the platform to build their own structures and manage different activities like quoting product prices, managing credits, purchasing products, and more.
  • Sellers can set up their own choice of functionality by enabling product delivery, pricing, negotiation, product list creation, and more.
  • After placing the order, the seller can offer different payment methods to buyers at their convenience.
  • As part of the Magento B2B eCommerce platform, sellers can manage the price and can change at any point in time.

Know the Different Types of Magento B2B Websites

One-Vendor Magento B2B Website 

A single-vendor B2B site based on the Magento platform refers to a standalone shop that supplies products or services of one supplier or company. Many online marketplaces for Magento B2B sites fall herein.

Take an instance; Nike – one of the popular sport-wear brands has its own website that exclusively sells Nike products. Some reputable B2B e-commerce sites operating on the Magento platform include Bulk Powders, Mr. Price Group, Oliver Bonas, and Lladró.

Multi-Vendor Magento B2B Website 

The other type of Magento 2 B2B site brings products from various suppliers as well as their companies under a single roof. Most often, site owners who have multiple vendors will take control over the product descriptions, pictures, and vendors on site. Moreover, Magento site operators have a full command of the stock and shipment status.

This may for example include websites such as Asos, Macy’s, or even Amazon. Of them don’t mistake Amazon for Amazon marketplace.

Magento B2B Marketplace

Many buyers and sellers are brought together in a Magento B2B marketplace. To this end, the marketplace operator monitors everybody in a shopping community using their website. They may also restrict the type of produce available for sale. There are disagreements between sellers and buyers, they will intervene, but at the same time, sellers in marketplaces have greater rights than sellers in multivendor B2B sites.

Surprisingly, only six out of ten B2B customers do not use online marketplaces and 75% out of that amount spend their procurement dollars through an online marketplace in less than five years.

As per Gartner, the B2B marketplace has transformed into an open environment wherein merchant avails new potentials and chances to develop fresh sources of income. Therefore, marketplaces are cheaper and faster than traditional websites that function on the basis of B2B sellers’ and buyers’ meeting places.

The tendency of upgrading from a regular Magento 2 multistore setup to a Magento B2B website necessitates the subdivision of this article into two major flows of information aimed at normal Magento 2 B2B sites and marketplaces.

Why Should You Develop Magento B2B Marketplace?


Add a support set of features

All of us are aware that there are 3 Magento editions which include open source, commerce, and commerce cloud versions. One of them is open source which happens to be among the popular due to its affordability and ability to scale up. In addition, a majority of big wholesalers prefer to install Magento Commerce which avails for B2B functionality. Rooted for frictionless buying, personalization, and agility to adopt this ready-made B2B e-commerce solution that costs money.

Additional knowledge of B2C commerce

First among the main attractions is their knowledge about B2C hence persuading retailers to adopt Magento as an e-commerce platform for B2B ventures. Small to medium order volumes provide a pleasant shopping journey for B2C customers as well as quicker decisions due to less complicated data processing. However, it is demanding that corporate customers provide such a purchase process as easy.

Make Use of Magento PWA

Recognizing that more and more consumers carry out their retail activities through mobile devices, including even B2B customers, Magento has introduced the PWA Studio as an exclusively dedicated solution for this diverse consumer group. This will have a dramatic impact on user experience (UX) once merchants convert their storefronts into a PWA utilizing Magento 2 PWA themes, or PWA extensions.

Features of Magento B2B Website You Should Know 

Personalized set of products

Fundamentally, B2B eCommerce stores should offer restricted access to select pricing categories based on specific customer demographics. As a result, store owners may show shoppers where this special treat can be found leading them onto the right track; while simultaneously shielding the precious item from their enemies.

Corporate Database

Whether it is B2B or B2C, you have to take care of your customers as well as yourself, such that the two of you feel convenient on all contact points.

For B2B sellers:

Ability to create a unique registration form for corporate customers: However, default Magento does not provide different sign-up forms, and this will confuse most people since the site might have many customers. Hence, an acceptable website must enable one to design unique registration forms per audience carrying informative fields capturing details about their customers.

In-charge sales representative assignment: However, business cases are never very straightforward like consumer ones. They do not purchase goods for just once and vanish. Instead, they keep making repeat seasonal purchases. This, therefore, requires an attribute of assigning the sales reps to particular clients, hence, maintaining professionalism in a long-term relationship.

For B2B buyers:

Secondly, B2B buyers’ work groups involve other customers they do business with and those to whom they sell. It was natural for people to desire an organization account that would have sub-users sharing the same account. It makes it easier for corporate customers to control purchasing job departments.

Diverifying Prices 

In every B2B merchant, people are seeking useful information on how they can devise appropriate B2B prices that will apply to the different groups of customers throughout their business period. To start with, the Magento 2 B2B site should offer powerful instruments and tools for supporting your business pricing policy diversification. The idea here is: to conceal prices of certain products and set up customized prices for some other products in order to make a simple B2B negotiation process. By so doing, you and I will be able to make the best final price adjustment that is beneficial for both parties and reach a common agreement promptly.

Quick purchase process

The faster the checkout, the lower the abandonment rate. The process of making orders is long and demanding which makes most B2B customers get angry for a limited shopping time. So, when searching for a Magento 2 B2B solution for your online business, make sure that option gives you the ability to simplify the order placement.

Concluding Thoughts

It is important to understand the key aspects concerning Magento 2 B2B Knowledge Base-Magenta B2B Websites and Marketplaces. Therefore, innovators and early adopters can make use of these areas in order to choose the applicable.

Finally, you have understood the essence of Magento B2B in general and marketplace in particular, realized key features for the two above-mentioned concepts, and discovered vital elements for building of usual B2B website and a marketplace, as well as selected the most appropriate Magento All those were expectations which readers should get from reading this material.

If you are considering creating a retail website for business-to-business (B2B), then feel free to hire Magento 2 developers in Dallas from a leading company called AgentoSupport.

Frequently Asked Questions 

  1. Is Magento good for B2B?

Certainly, the Magento eCommerce platform offers a wide spectrum of functionalities and customizations to an online retail store. It further offers required choices of B2B extensions for adding more features.

  1. Is Magento B2B free of cost?

Generally, the Magento B2B eCommerce platform is available in both paid and free versions. The open-source free version is ideal for getting started with Magento B2B eCommerce development. But later switch to the paid version to extend capabilities and functionalities.

  1. How much time does it take to develop a Magento B2B eCommerce website?

It all depends on the requirement, list of features, and functionalities, you would like to add to the platform.