How to Choose Magento 2 Themes: Everything You Need to Know

July 1, 2022 | Author: Ashley Brown

Your eCommerce site is the face of your business. To achieve trade success, you must make it appealing, accessible, and highly functional. A great product range is not enough; you must also present it to the customer in an easy-to-find manner. As a result, Magento provides the Magento 2 themes to assist you in designing your site to impress customers. Let’s look at how to choose the theme for your business. 

Magento 2 Themes

Magento 2 Themes: An overview 

A Magento 2 theme determines the appearance of a storefront, which is what customers see when they visit a website. The Magento theme is a component of the Magento application that provides a consistent visual design) for the entire application area (for example, storefront or Magento admin) through incorporating custom templates, layouts, styles, or images. 

The Magento theme links to the website’s design. A well-designed and coded Magento theme will benefit your online business. It typically adhere to a style and aesthetic that determines the website’s purpose. 

Magento 2 default Themes: Luma and Blank 

Magento 2 comes with two themes by default: Blank and Luma. Luma is a demonstration theme, and Blank is a foundation for custom theme creation. Furthermore, Luma is to help people understand the theme structure of Magento 2. Instead, Blank provides the basic theme structure to create new themes in Magento 2. 

Considerations when choosing Magento 2 Themes for your project 

Selecting the correct Magento 2 themes for your online store can be a game-changer for your company. You can also take help from Magento 2 Theme development service for your project. Moreover, here are some key points to help you consider the perfect Magento theme.  

1. Suitable design 

A good theme design of any website speaks for itself. Design elements, if added, wisely help you reflect brand value, are helpful for digital marketing, and attract customers. Overall, it completes your business’s desired goal. Let’s look at some design elements for your theme. 

2. Precise visual hierarchy 

Visual hierarchy refers to presenting information elements in a way that implies importance. Users visiting your website will find and understand the most important message you want to communicate if your website depicts a clear visual hierarchy. 

A visual hierarchy system aids in the prioritization of website content. It adds clarity to distinguish the importance of the contents of a website page. When selecting a Magento 2 themes for website design, a good rule is to go for those that are easy to comprehend hierarchically. 

3. Color consistency 

Color is one of the most visually appealing aspects which affects the visitor’s experience. When a brand is associated with different colors, people perceive it differently. As a result, certain colors are for specific industries. 

In branding, the brand color aids customers in remembering the brand’s name, industry, products, and attributes. This rule applies regardless of whether the (potential) customer interacts with the brand through offline or online stores. 

The color of the Magento 2 website design must therefore be consistent with the brand color for users to easily recognize the familiar brand and make more purchases in less time. So, to get the most out of the brand’s color, choose a theme that allows you to customize the color of many elements.

4. Appropriate font 

Font selection should be taken into account when creating a website design. An unprofessional website is the result of poor font selection. However, if you haven’t decided on a font for your brand guidelines, you’ll have to select a theme for different sections of your website. You can hire Magento 2 developer to help you in design selection. 

Then you’ll need to find a theme to match the font you’ve chosen after customization. So, to get the most out of the brand’s font, selecting the theme allows you to change the color of almost all text elements. Even if the Magento 2 themes design is fantastic, you should still consider another critical aspect of the theme to ensure that it functions properly. 

Adequate technical aspects 

Along with the website’s design, some technical abilities affect the visitor’s experience. Here are some of the technical elements to consider for Magento themes. You can hire Magento 2 developer for technical assistance in your projects. 

  • Responsive 

Responsiveness is a requirement for all websites. But since you can’t tell which user is using which device. Any theme that requires you to zoom in to see the content or feel the text and image sizes are unnatural and poorly designed for responsiveness. So, your website should be open or responsive to all screen sizes.  

  • Page speed test 

If your website does not load within 3 seconds, you are losing a lot of potential customers. Everyone wants fast processing in today’s fast-paced world. If they find your website slow, they will move on to another. 

    • Calculate a theme’s page speed 

    There are tools available to help you study your theme in-depth and find ways to optimize it, such as GTMetrix or Google PageSpeed Insights. However, for preliminary testing, you do not require that level of complexity from a page speed report. You can consult Magento 2 development service for a broader technical aspect. 

  • Bug testing 

Bug testing is a time-consuming process in software development. In general, the more users there are, the more bug tests vendors conduct, and the more versions are released, the fewer bugs there are. You only need to run a basic test on the theme’s six main pages. 

The key here is don’t waste time testing any theme in-depth but rather to test its core function on the surface. Spend no more than five minutes on this section. 

    • Carry out a basic bug test 

    Register as a customer and purchase from the demo website. If you can make a purchase and view the company’s about and contact pages, the theme has passed the basic bug test. 

  • Compatibility 

The theme must be compatible with the Magento version of your website. If you use Magento version 2.2.4, but the theme vendor only supports version 2.2.1, move on to the next theme. 

      • Test theme and website compatibility 

        Check the version of your website at the bottom of your Admin Dashboard. Also, see if your theme supports the Magento version. 

  • Desired features 

Before jumping onto the website development, you should list the required elements according to your project. 

    • Verify the desired feature

    You can use Excel to compare different themes based on the features. The good news is that not every quality is equally important. Some elements are critical to your site, and those that are secondary. As a rule of thumb, sort features by priority and select the theme with the most features with the highest priority. 


To get the most out of Magento 2, you should devote significant time to the theme. And determine whether a Magento 2 themes change is required to improve the website’s user experience. For more consideration, consult Magento 2 theme development service for your projects. 


What is Magento 2 theme integration? 

You can improve the visual appeal of areas such as the Magento 2 admin panel and storefront by combining custom templates, designs, styles, or image development. 

What files must be present for Magento 2 to recognize the theme? 

XML – This file is required for Magento for theme recognition. 

Is Magento still an open-source project? 

Magento is a PHP-based open-source e-commerce platform. It makes use of several other PHP frameworks, including Laminas and Symfony.