How to Perform Image Optimization for Magento to Improve Store Performance?

October 4, 2021 | Author: Alex Clark

There are several factors involved in building a quality eCommerce website, including unique content, ideal length, catchy title, and many more. However, the most critical element for a compelling e-commerce store is the image. It is not a surprise if customers want to see the products they want to purchase. This will give them a sort of confidence about the product they are going to buy. However, not every time high-quality images can be uploaded to the website for your customers.

Uploading images to a website without optimization trigger multiple disadvantages for your online store, including reduced page load speed, reduced website traffic, and low revenue. That’s why it is important to take image optimization for Magento on a serious note. This will help you to speed up your store and ensure customers will be happy when shopping on a website.

In this topic, we will provide a complete look at Magento 2 Image Optimization.

How to Perform Image Optimization for Magento to Improve Store Performance
Importance of Image Optimization for Magento Store

We cannot deny the significance of optimizing images on Magento 2 websites. It helps to build a unique website and engage customers. Below are some benefits image optimization brings to a website.

1. Improve Page Speed

If the images are too large on a website, they will make your website slow. This affects the customer’s shopping experience. They can’t wait for the website to load images, and that’s why they move to another website immediately. Optimizing the images will increase page loading speed.

2. Better Customer Experience

Having a Magento 2 Store taking too long to load will end up in a bad customer experience. Image optimization will guarantee that great user experiences happen on the online store. This will bring a sense of good first impression of your Magento 2 store, which brings them back to shop.

3. Advanced SEO

An important thing that image optimization brings to the Magento website is the optimization of search engines. It not only supports your images appear in Google image search rankings but also offers several benefits for web site-wide SEO work.

Steps to Optimize Images on Magento 2 Stores

If a website loads in more than 3 seconds, this means that the customer will leave. Images not optimized will slow down the page speed. There are different methods to help you optimize images in Magento 2. However, to perform its different levels of technical skills are required. Here are a few ways discussed below.

Change Image Size

The parameter that impacts the image size is its resolution called pixels. It is identified by the height and width of the image. The image size can be changed using compression. The popular ways to do it.

1. Keep Original Aspect Ratio

Aspect ratio is the ratio relationship between width and height, which are denoted by colons. The common problem is that the uploaded product images and the product images on the website differ in aspect ratios. The difference in aspect ratio results in a distorted image. Obviously, when customers visit images like this, they will not have a good impression of your website. So, keep the aspect ratio of the output product image and original image similar.

2. Compress Images

With the presence of modern technology, there are several tools that help to compress images without impacting quality. You can run Google PageSpeed Insights to get recommendations on how to improve Magento 2 speed optimization work or website performance. In addition, images can be optimized specifically for Google PageSpeed.

SEO-Friendly Images

When it comes to image optimization, SEO is a popular technique. Google is becoming smarter with every update, and it makes image optimization crucial. The popular ways to do it.

1. Add Alt Tags Wisely

Most e-commerce merchants don’t take this task seriously, and many stores don’t specify Alt tags for product optimization. The importance of the Alt tag is that it will share information about images and websites to search engines thereby helping to index images correctly. Besides, the Alt tag is useful for Google to provide the search results page more accurately.

2. Name Image Files Clearly

While crawling the website text, the search engines also scan the names of the image files. This is why it is important to explicitly name image files that are descriptive and include keywords. Avoid adding generic names like IMG00273, but better go with names like “one-step-checkout-magento-2.jpg”. If you convince Google to understand your website, then the results for your website are worth considering.

Wrapping Up

To sum up, Image Optimization for Magento is an essential job that you need to perform to optimize your website speed. No matter how perfect your website is, how unique and engaging the content is developed, and customers will leave. Therefore, Image Optimization is extremely crucial, and to take guidance Magento Support services are available at your end. We hope you get desired information from the blog post for your store.

Frequently Asked Questions

Q. What is image optimization?

Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

Q. Does Magento compress images?

The Magento image compression module will automatically compress jpeg, png, gif product images used in Magento without quality loss. If there are pictures placed in skin and media directories, you can use CLI (command line interface) to compress them.

Q. How do I optimize images in Magento?

  • Compress Images So They Load Faster.
  • Switch to Modern File Formats.
  • Enable Progressive JPEGs.
  • Use Vector Images Where Possible.
  • Defer Image Loading to Clear Critical Rendering Path.
  • Enable Fastly Image Optimization.
  • Set Static Cache Expiration to One Year.