Magento 2 Multistore vs Multi-website: Key Concepts & Basic Differences

December 12, 2023 | Author: Ashley Brown

Magento 2 Multistore vs Multi-website

The upgraded version of Magento, Magento 2 is an open-source eCommerce platform that offers the giant enterprises flexible yet much scalable solutions for their online store development and management of their online forums. There are two more structural levels of Magento 2, multistore and multi websites are benefit eCommerce businesses in many ways. Now, Magento 2 Multistore vs Multi-website is a pertinent ground of analysis, and discussion to choose among the two which fits the best for your organization.

Magento is undoubtedly considered to be the most popular eCommerce platform in today’s online businesses. To add more to this, the statistics reveal that the transactions on the Magneto eCommerce platform have increased by more than 155 billion dollars in a year.

Magento support services offer extensive 4 kinds of structural levels to increase the configurability and scalability of business operations. It further assists businesses in accomplishing their requirements. These four levels are such as Magento global, multi-store, multi-website, and multi-store view. With just one backend a user can work on numerous sites.

Support of Magento development company in Dallas allows eCommerce businesses to control their online stores and open up a wide range of customization options that can meet specific needs.

Magento 2 is designed to scale with the growth of a business. Whether you’re a small startup or a large enterprise, Magento can accommodate your needs. It supports a high volume of products, transactions, and traffic, making it suitable for businesses of varying sizes.

Get access to the required Magento payment gateway integration that comes with a rich set of features out of the box, including inventory management, customer management, order processing, and marketing tools. It supports multiple languages, currencies, and payment gateways, catering to a global audience.

In this article, we will focus on Magento 2 Multistore vs Multi-website, aiming to help enterprises channel this to their internal operations.

By understanding the differences and aligning them with unique business requirements, companies can attain the optimal Magento setup to achieve their business goals.

We will explore the distinctive features of each strategy, analyze the differences between Magento multi-store and multi-website, and provide recommendations that can help companies form their ecommerce journey.

Basic Understanding of Magento 2 Multistore Services

Magento 2 Multistore is a feature of the Magento 2 eCommerce platform that allows merchants to manage multiple online stores from a single Magento installation. Each store within the multistore setup can have its own unique domain, design, products, and configurations while sharing a common backend.

Here’s a breakdown of key concepts related to Magento 2 Multistore

Multiple Storefronts

With Magento 2 multi store setup solution, you can create and manage multiple storefronts, each with its own distinct look and feel. These storefronts can be used for different brands, product lines, or target audiences.

Shared Admin Interface

Despite having separate storefronts, all the stores within the multistore setup share a common admin interface. This centralized backend makes it easier for merchants to manage products, orders, and other aspects of their eCommerce business without having to switch between different installations.

Isolated Store Configurations

Each store in a Magento 2 Multistore setup can have its own configurations, such as pricing, product catalog, shipping options, and payment methods. This allows merchants to tailor the settings for each store based on its specific requirements.

Domain and URL Configuration

Magento 2 Multistore supports assigning different domain names or URLs to each storefront. This means that each store can have its own independent web address, enhancing brand identity and helping in targeted marketing efforts.

Centralized Product Management

Products can be shared among different stores or have store-specific configurations. This makes it efficient for merchants to manage a diverse product catalog while ensuring consistency across stores when needed.

Customer Segmentation

Though Magento responsive theme development services business entrepreneurs can implement different customer groups and segmentation strategies for each store within the multistore setup. This allows for targeted marketing and personalized experiences for customers based on the specific store they are interacting with.

Localized Content

Multistore functionality supports localization, enabling entrepreneurs to provide content in multiple languages and adapt product information to regional preferences.

Consolidated Reporting

While each store operates independently, merchants can access consolidated reporting and analytics across all stores. This provides a comprehensive view of the overall performance of the eCommerce business.

Basic Understanding of Magento 2 Multi Website Services

In Magento 2, a multi-website configuration allows businesses to manage multiple online stores with separate domain names or URLs, each functioning as an independent website within a single Magento installation. You can hire Magento developers to make your eCommerce store perform well through this installation. This setup is useful for businesses that operate distinct websites with different branding, product catalogs, pricing structures, and customer bases.

Here are key aspects of Magento 2 Multi-Website functionality:

Separate Websites

In a Magento 2 Multi-Website setup, each website operates as an individual entity with its own unique web address (domain or subdomain). This allows businesses to create and manage multiple websites from a single Magento installation.

Independent Storefronts

Each website within the multi-website configuration has its own storefront, design, and layout. This enables businesses to tailor the look and feel of each website to meet the specific needs and branding requirements associated with different products, brands, or markets.

Shared Admin Interface

Despite the separation of websites, in Magento 2 development services, multi website shares a common admin interface. Merchants can manage all websites from a centralized backend, streamlining product management, order processing, and other administrative tasks.

Shared Customer Database

The customer database is shared across all websites within the multi-website configuration. This means that customers can use a single account to make purchases on any of the associated websites. It facilitates a unified customer experience across different websites.

Product Sharing or Isolation

Businesses have the flexibility to share the same product catalog across multiple websites or create unique product catalogs for each website. This is particularly beneficial for businesses with overlapping product offerings across different markets.

Factors to Consider When Choosing Between Magento 2 Multistore vs Multi-website

Choosing between Magento Multi-Store and Multi-Website functionality depends on various factors related to your business requirements, operational preferences, and long-term goals.

Here are key factors to consider while choosing Magento 2 Multistore vs Multi-website.


Multi-Store: If your different storefronts represent variations of a single brand or product line, and you want them to share certain elements like the customer database, consider Multi-Store.

Multi-Website: If you’re managing distinct brands or businesses with independent branding, product catalogs, and customer bases, multi-website may be more suitable.

Product Catalog and Inventory

Multi-Store: If your products are largely the same across different stores, with variations in pricing or promotions, multi-store could be efficient.

Multi-Website: If your stores have completely different product catalogs or serve different markets, multi-website allows for more separation.

Localization and Regional Differences

Multi-Store: Suitable if you need localized content, pricing, and promotions within the same geographical region.

Multi-Website: Ideal for businesses with distinct international operations, each requiring unique language, currency, and regional adaptations.

Customer Experience

Multi-Store: If you want customers to have a seamless experience across different storefronts and share a common customer database, multi-store is a good choice.

Multi-Website: If you prefer to keep customer data separate for each brand or business, multi-website is more appropriate.

Admin Efficiency 

Multi-Store: Provides a centralized admin interface for managing all stores, streamlining operations and reducing administrative overhead.

Multi-Website: Offers greater autonomy for each website but still shares a common admin interface, making it efficient for managing distinct entities.

Performance Considerations

Multi-Store: Generally, lightweight is more in terms of server resources since it operates within a single installation.

Multi-Website: May require more robust hosting infrastructure due to increased complexity, especially if websites have high traffic and distinct configurations.

URL Structure

Multi-Store: Uses a common domain or subdomain for all stores with variations in the URL structure.

Multi-Website: Allows for different domain names or subdomains for each website, providing distinct online identities.

Cost and Resources

Multi-Store: Generally, more cost-effective in terms of hosting and maintenance as it operates within a single installation.

Multi-Website: May incur higher hosting costs due to the potential need for more robust infrastructure.


Multi-Store: Easier to scale within a single installation.

Multi-Website: Can be more scalable in terms of managing independent entities but requires careful planning to avoid performance issues as the number of websites increases.

Development and Customization

Multi-Store: More straightforward for development and customization, especially when sharing common elements.

Multi-Website: Offers greater flexibility for independent customization but may require more careful development to ensure proper separation.

Concluding Thoughts

Ultimately, the decision between Magento 2 Multistore vs Multi-website should align with your business model, goals, and how you want to manage and present your online presence. Careful consideration of these factors will help you choose the most suitable configuration for your eCommerce needs. One of the significant strengths of Magento is its flexibility. 

Magento 2 extension development company offers a modular architecture that allows developers to create custom extensions and integrate third-party tools to enhance the functionality of the online store. This flexibility is particularly beneficial for businesses with unique requirements.


What is the primary difference between Magento 2 Multistore vs Multi-website?

The main difference lies in the level of separation. Magento 2 multi-store allows multiple storefronts to share the same website, customer database, and admin interface. In contrast, multi-websites enable the creation of independent websites, each with its own customer database and admin interface.

When should I choose Magento Multi-Store?

Choose multi-store when you want to manage multiple storefronts with shared products, customers, and admin control. It is suitable for scenarios where branding and products overlap, and you want to maintain a seamless customer experience across stores.

When should you choose Magento Multi-Website?

Opt for a Magento ecommerce development company for getting multi-website when you need to manage completely independent online entities with separate branding, products, and customer database. It’s ideal for businesses with distinct brands or operations.

Can I have different domain names for each store in multi-store?

No, in a multi-store configuration, all storefronts share the same domain or subdomain, with variations in the URL structure. If you need different domain names, multi-website is the better choice.