Tips To Consider While Launching an Ecommerce Store Using Magento 2

July 22, 2022 | Author: Ashley Brown

Launching a Magento eCommerce store (Adobe commerce) is a challenging task to accomplish. After all, there is a lot more than just a website development process. It refers to a complex online business in which all work processes are thought out before going digital. If you have ever experienced migrating a website to a new platform, these challenges may not frighten you, but if the case is otherwise, this blog is just what you need.  

Read on to find out the various points to consider before launching a Magento support service platform that helps your business achieve successful eCommerce. Let’s get started!  

The important elements to consider while launching an eCommerce store with Magento 2 development service platform includes:  

ecommerce store

1. The structure of the website  

Magento 2 allows businesses to manage multiple websites/eCommerce stores in one installation. The best thing about this platform is – all the websites/stores can get accessed from a single admin panel. Also, in many cases, these websites and store views may or may not share the same design and settings.   

Both the approaches are suitable for any eCommerce business that aims to create multilingual versions of their websites. To get started, create a separate domain for each language version. Secondly, you can keep a single domain while creating multiple store views.   

2. Target audience  

While creating a Magento eCommerce store, always keep the target audience and market trends as a primary focus. Consider yourself an online seller of organic products. If you want to increase your sales revenue, you need to provide detailed descriptions of the ingredients used, health benefits, manufacturing details, number of doses, and more. People interested in your products will first read all the information before making the purchase.   

If you are unsure how to pitch your products, start defining the target audience who will get benefit the most from your products – young adults, infants, senior citizens, and so on. Secondly, determine their relevant characteristics like gender, income, ethnicity, and more. Understand your customer’s requirements, demands, and concerns to find out the tone you can use to communicate with them and establish a strong customer relationship.   

3. Catalog structure  

Every eCommerce website structure can get displayed via a hierarchical tree. Customers leverage the site menu to locate the page while shopping for products. Thus, it’s paramount to create a user-friendly site menu, which will save customers time and locate products and services hassle-freely.   

Carefully choose your catalog or hire Magento developer who can plan your website accurately, and in a precise manner. Define which categories are crucial for your business app and place them closest to the homepage. Sort products and services by type and limit each product page to not more than the third level of the menu bar. Your Magento developer will require this information to develop the website. Secondly, it will influence the user experience and conversion rate of your eCommerce store.

4. Hosting  

Magento eCommerce editions include cloud hosting as a platform-as-a-service. It means you can use the software irrespective of your device’s location. Also, you can scale and configure it according to your business preferences. While launching a Magento Open-Source store, make sure you choose the best web hosting that offers varied services for hassle-free website functioning.  

5. Domain name  

Choosing a short and easy-to-remember domain name that describes your company is crucial for brand recognition. There are numerous international domain names (.com, .net, .org), country-specific domains (.fr, .us, .uk), and profession-specific domains (like .photography, .shop, .guru), and more.   

Take note that a domain name is one of the most crucial factors that decide your Google ranking list. Unique names can leverage SEO benefits up to great extent. Therefore, avoid names that sound similar to existing ones, and choose an original domain that will rank higher no matter what.   

6. Ready-made themes and custom designs  

Magento 2 development service provides numerous ready-made themes for developers to design a visually appealing eCommerce store. These themes are available for purchase via the Magento marketplace or a third-party website.   

The price of these themes may range from $30 to $500. However, before making the purchase, ensure that you thoroughly evaluate the themes. After all, most of the time, ready-made themes contain bugs that can damage your site’s SEO and performance. Also, choose a theme that is responsive enough to work on all devices, irrespective of the screen size.   

On the other hand, a custom theme can make your website stand out from the competition while making the online store highly recognizable, which is paramount in the digital world. To grab the customer’s attention and persuade them to like your store, remember it, return for more, and promote it, a custom theme is what businesses must look out for.   

A custom theme offers high technical advantages like it helps your store’s SEO. Your eCommerce website can easily meet all your Google requirements with clean coding, well-organized content, and scalability. Above all, a custom theme ensures a secure design with no rigidity or bugs.   

7. Compatibility  

The greater the number of browsers, the more its usage. People all over the world use various browsers to access the internet, depending on their language, country, and other crucial factors. Your online eCommerce Magento store must ideally attain compatibility with all other browsers.   

However, defining the preferred browsers of the target audience can sometimes become challenging, especially if you are serving internationally. Use Google Analytics to see which browser has the most of your target audience.   


SSL certificate, testing, speed optimization, and integrations are some of the additional factors that one must look upon before launching a Magento eCommerce store. To avoid all these hassles and challenges, hire Magento 2 developer or a dedicated team from one of the well-renowned eCommerce app development companies like ours.


1. Is Adobe Commerce similar to Magento?  

Adobe Commerce Cloud operates using the same model as Magento Commerce Cloud. It means, there public pricing won’t be available. However, you can connect with our Magento developers who can help you with an estimate pricing.  

2. Is Magento ideal for an eCommerce business?  

Magento is one of the best multi-channel eCommerce platforms. It is fast, optimized, and user-friendly too. With the growing competition between online businesses, Magento is the need of the hour to create a unique user experience with hassle-free assembling. To take the most of your Magento store commerce and gain a competitive advantage, choose CRM for eCommerce and streamline all your business work processes.  

3. When did Magento become Adobe commerce?  

On April 11, 2016, Magento commerce became an eCommerce platform as a service. As part of a long-visioned project to integrate the acquired Magento sales, marketing, and product teams within the Adobe Experience Cloud businesses unit. In April 2021, Magento commerce rebranded to Adobe commerce.