Top Magento 2 Features that Will Skyrocket Your Ecommerce Sales

August 9, 2022 | Author: Ashley Brown

Are you planning to launch an eCommerce store? Do you have any idea on how to choose the best eCommerce platform for your store? Perhaps you’re searching for an ideal platform that can meet your requirements perfectly; however, you’re dissatisfied with the limited features of one or the other platform. The rising popularity of eCommerce has led to the emergence of various platforms for building online stores. When selecting the best eCommerce platform, you must not only evaluate its overall qualities but also look for features that could fulfill your business goals. In this blog, we will discuss one of the most popular eCommerce platforms – Magento 2. We’ll explore the top Magento 2 features that can help you outshine. 

But before jumping into the topic, let’s have a glimpse of interesting statistics related to Magento 2. 

top magento 2 features

Stats that Indicate the Popularity of Magento 2 

If you want to know why Magento 2 is so popular amongst developers and businesses, the following data and statistics may help you understand why. 

  • Currently, Magento powers 0.6% of all known websites on the internet, according to a survey conducted by W3Techs. Some of these sites are built without a CMS or using custom code. 
  • Magento is a highly flexible and versatile eCommerce platform with numerous unique Magento 2 features and capabilities. You’ll come across more than 3500 Magento extensions on the Magento marketplace that can help you extend the functionality of your site. You may use these extensions available to increase the functionality or hire Magento 2 developers for custom Magento 2 extensions. 

So now you know why Magento 2 is becoming the premier choice for many. As a Magento 2 development company, we make the best use of this powerful eCommerce platform to build robust online stores for our clients. We have brought you a list of Magento 2 features that make it one of the most potent platforms for an eCommerce business. 

What Are the Core Magento 2 Features  

Magento holds a major eCommerce market share and the platform is evolving rapidly. As online shopping has become a common trend these days, there’s a huge demand for eCommerce businesses. Consequently, the eCommerce industry is booming as more and more merchants and retailers are going online. And, Magento has proved to be an effective eCommerce platform to help businesses thrive in the eCommerce industry. 

Here is a list of top Magento 2 features that help eCommerce businesses deliver an unbeatable shopping experience to their customers. 

1. Improved Built-in Search 

In today’s digital world, delivering a pleasant customer experience is the topmost priority of any business. However, MySQL does not power as the built-in Magento search engine anymore in the Magento 2.4 version. Therefore, it is recommended to use Elastic Search. Furthermore, Elastic Search provides quick and accurate search results in real-time. Magento 2.4 comes with significant search enhancements, and if you invest more, you can offer a better search experience to your customers. 

2. Two-factor Authentication and a New Media Gallery 

This time, Magento has made significant changes to the user experience for the Admin user. Magento Admin account has become more secure with the introduction of two-factor authentication. In the second step of authentication, the user gets a code generated by the system. 

Furthermore, the platform now provides a fully renovated Media Gallery that allows the store admin to search, filter, and sort images more quickly than in previous versions of Magento. Since images are more popular, making working with images easier will lead to a better sales process for your online store.

Additionally, the all-new Media Gallery is linked to Adobe Stock. Thus, you can now view stock image previews directly from the Media Gallery. 

3. Enhanced Customer Service with Seller-assisted Shopping 

The new seller-assisted shopping is one of the most effective Magento 2 features. Your customer service executives can enter into the website as the customer from the Admin. They no longer need to spend time trying out various possibilities before asking the customer for their password.  

They can now effectively guide and support customers in every aspect of the online shopping journey. 

  • For example, they can help the customer by adding products by SKU or uploading a CSV file.  
  • As the store admin, you can move items from the wishlist, or recently comparison list. 
  • They can guide the customer on custom functionalities that are easily understood in the retail business world, e.g. a product configurator. 
  • They can quickly create orders and quotations on their behalf and impress customers and save their time. 

4. Automated Purchase Approval Workflows (Exclusively for Magento Commerce) 

This new Magento 2 feature helps B2B purchasing companies to control their spending by setting up approval methods for a particular purchase. 

They can now build approval workflows based on the number of SKUs, order value, or shipping costs. Suppose a company demands the approval of the Purchasing Manager for a purchase above $5,000.00 or including 10+ SKUs. You can use a Purchase Approval Workflow to automate this. 

You can have multiple approvers, and everyone will be automatically notified when their approval is required. Approvers can instantly accept or reject a purchase order on their accounts and add remarks to it. 

Customers also receive notifications at each stage of the purchasing process which makes the overall process transparent.

5. Store Pickup (or Click-and-Collect) 

This is one of the most useful Magento 2 features for retail businesses. The Click-and Collect option reduces the delivery costs from the total which increases conversion. 

Additionally, it increases the likelihood of upselling – some customers purchase extra while picking up an online order in the physical store. 

Furthermore, it drives more traffic to both online and offline stores. The In-Store Pickup feature is now available in both Open Source and Commerce editions of the Magento 2.4 version. 

It helps in showing suitable pickup locations and useful information such as operational hours. A store representative can inform a customer when an online order is ready for in-store pickup with one click. There is also a facility for a curbside collection. 

6. Magento 2 Updates and Security Improvements 

Magento 2.4 also comes with several platform enhancements that a Magento 2 development company or a developer must be aware of. All the improvements are listed in the Magento 2.4 tech stack requirements. 

Due to high efficiency, stability, and security, Magento 2 supports the latest PHP version (PHP 7.4) and the MySQL database version (MySQL 8.0). 

Hence, this indicates that Magento can adapt its platform to meet the latest and cutting-edge technology requirements. 

7. A PWA Studio with a Fresh Look 

Magento has redesigned the PWA Studio to make it faster, easier, and more cost-effective to build PWA stores. PWA Studio is a complete toolbox used for developing Progressive Web Applications. It has recently been updated with a few new tools and best development practices.  

PWAs are faster, more secure, and more responsive. They behave like a native mobile app and also function in offline mode. 

However, PWAs do not help in generating more income and thus, cannot justify the high maintenance costs. This is because you still need to link the PWA to the extensions and maintain it for upcoming Magento versions after the first development. 

The new changes to the PWA Studio can probably help in determining if they could help PWA merchant increase their business revenue. 

8. Admins with Multiple Roles 

The new Magento 2 version does not restrict product data access to only one admin user. Now, keeping track of products in your eCommerce store has become easier to give multiple admins access to the product data. 

Multiple administrators can monitor and interact with the complete catalog in an extensive eCommerce system.

9. Simple and Clear Coding 

Unlike other eCommerce platforms, Magento 2 code is very simple and easy to understand. Developers can now easily include third-party code with straightforward coding. However, if you need custom code, then you need to hire Magento 2 developers who are experienced in custom coding and best practices. 

10. Advanced SEO 

Organic search is an important traffic source for any website. Therefore, having a well-optimized website is crucial for driving organic traffic. Magento 2 offers advanced SEO functionalities you need to achieve a higher search engine ranking for your website. 

As a merchant, you can save time used in manually creating an XML sitemap by using Magento’s built-in sitemap feature. Some of the new Magento 2 features related to SEO include a better store indexation, the addition of optimized Meta tags (Title and Description), and the removal of duplicate elements, which help in increasing search engine rankings. 

11. Seamless Integration with Popular Marketplaces 

Magento 2 will allow seamless integration with popular marketplaces like Amazon and eBay. This allows retailers to create an omnichannel experience, making their products and services reach a larger audience while leveraging Magento’s easy management.   

12. Customizable Security Options 

You can customize several security permissions with Magento. Developers can use abundant Magento 2 features and benefits, ranging from an additional password prompt, Google reCAPTCHA login screens, and PCI Data Security as standards. This helps in adding an extra layer of protection against site attacks and security breaches. 

13. Compatibility with Mobile Devices 

Ecommerce business owner must ensure that their online storefronts are accessible to mobile users, as more and more customers are shopping through their mobile phones. Nearly 62% of tech-savvy mobile users have purchased online using their mobile devices. The complete Magento 2 admin interface is touch-friendly which makes it easier to manage your Magento eCommerce store. No matter which device or screen resolutions are used, your store’s catalog can be accessed easily.

14. Effective Promotion and Targeting 

In today’s commerce era, one of the most common challenges is to provide your customers with a unique purchasing experience. This can be achieved with Magento 2 Enterprise version that targets customers with personalized display content based on their address, order history, and shopping cart information. 

15. Unlimited Customization Options 

Every business has its identity, style, and unique offerings for its customers. As a business owner, you will want to make changes to your website to deliver a unique shopping experience. With Magento 2 development, you can easily install themes, extensions, and custom programming to fulfill your business-specific needs. 

You can even add easy-to-use Magento commerce cloud features such as foreign currencies, quick view, and international languages to expand business globally, manage multiple stores with a single platform, and Ajax-friendly designs. Truly, with Magento, options are limitless. 

There are numerous advantages of using Magento 2, and that’s why it is so popular across the globe. Magento 2 is the most fitting eCommerce platform for businesses, developers, and digital marketers, from startups to large-scale enterprise sites handling thousands of products and multiple warehouse locations. 

If you want to build a fully customized online store for your retail business, you can hire Magento 2 developers at Agento Support anytime. 

Wrapping Up 

So, these were the top Magento 2 features that can help you make your online store distinguishable, user-friendly, and well-optimized. If you’re still running your online store on the older version, then it’s high time that you migrate to Magento 2. Moreover, Magento 1 is no more receiving official support and patches. Instead, more focus is on improving Magento 2 version to meet technological needs and high performance. 

As a reliable Magento 2 development, we provide professional Magento support services, ranging from development, deployment, integration and customization, to maintenance and support. Get in touch with our Magento 2 experts if you have a project in mind or need technical assistance. 


Q.1. How much does Magento 2 migration cost? 

Ans. The cost of Magento 2 migration may range from $3,000 to $7,000 for small-scale online stores with few requirements and customizations. To get an accurate Magento 2 migration cost, you may contact us today! 

Q.2. Is Magento a content management system? 

Ans. Magento as a content management system gives you insights into customer behavior to help you do effective marketing and generate more sales.