Why to add Google Tag Manager to Magento?

June 17, 2022 | Author: Ashley Brown

Google Tag Manager (GTM) is a free tool for tracing, commerce, and other objectives (eg. distinguishing and initiating cookie approval options), that implements several kinds of code to your site when you decide.

The tags tug a code to the site simply on triggers you determine – on all pages, on a particular page, or only on particular user action. That implies that the site is utilizing the code only when essential.

google tag manager in magento

GTM functions with 3 components:

● Tags — chunks of code executed in your page configuration (primarily JS code)

● Triggers — interpret where and when to implement the tracking tags

● Variable — stocks data utilized by triggers and tags

According to these components, there are 3 interpreted phases in Google Tag Manager functions.

First, there happens a circumstance on your website (e.g. consumers amplify merchandise to the cart). Then, the designed trigger admits the event. This indicates that the tracking tags take specific activities

Why do you need to add Google Tag Manager to Magento?

You need to add GTM to Magento because Google Tag Manager provides you with further supervision alternatives when it appears to deal with Google Analytics and additional commerce tools like Google Ads or Facebook.

The reasonable path to build Google Analytics enhanced eCommerce events that can assist you to trace the user voyage on your webstore is with the assistance of GTM.

Events such as:

● impressions,

● merchandise view,

● add to cart,

● withdraw from cart,

● checkout stages,

● purchase,

● form submit or

● error message tracing events

● And even more…

are all constructed through tags, triggers, and variables in GTM. Furthermore, you should add GTM to Magento to make it simpler to initiate the enhanced conversion alternative in Google ads and there are several more additional probabilities that you’ll discover when you commence utilizing it.

What is the Google Tag Manager Magento 2 extension development?

Enhanced eCommerce events like predefined and preset are not in the interface of Google analytics. To appropriately perform enhanced eCommerce tracking in Google analytics, you would require to utilize GTM together with GTM Magento extensions in the market.

GTM extensions give the essential data for the GTMs captions to process appropriately so you can utilize all of its capabilities and take advantage of another alternative that enables the usage of GTM.

There are various Google Tag Manager extensions for Magento like Anowave, Magepal, Weltpixel, Mirasvit, and many more. All these extensions pursue Google documentation respecting GTM and fulfil their task.

Magento 2 developers continually maintain and enhance the extension and revise it to the requirements enhancing new alternatives and optimizing new characteristics, constantly remembering in mind the performance of the web store.

What are the Benefits of Adding Google Tag Manager to Magento?

Here is the list of benefits Google Tag Manager offers you:

● GTM assists you to personalize your trade campaign.

● It abolishes the need to call in a creator every moment you require to make modifications.

● No omission arises during the tags execution since they are put in by the app, not manually.

● GTM with all the data scratched is an enormous aid to Google Analytics.

How to add GTM to Magento 2?

These are the simple steps to add Google Tag Manager to Magento 2. Follow these:

1. Log in to the Google Tag Manager account and generate a different account if you don’t already have one.

2. Establish the account name and choose the country.

3. Determine the container name which is an illustrative title utilized to correlate the container with your website and assign web for a target platform.

Note: Since each compartment is correlated with one website you require only one compartment in your account. In case you arrange a multi-website Magento, you require independent containers.

4. Receive the GMT codes you require to strengthen to every page of your website — in <head> and <body>.

Note: If you anywise require to snap back to these codes after assigning them to your website, discover them under admin > install Google Tag Manager.

5. Drive to your Magento 2 administration panel > Content > Design > Configuration and assign the website you require to assign the GTM code.

6. Move to the HTML Head category and paste the code for the <head> in the scripts and StyleSheets area.

7. Go to the footer category on the same page and set the <body> code in the Miscellaneous HTML area.

Don’t skip to Save Config and clear the Magento cache for modifications to apply.


If you’re not certain if your Google Tag Manager tags are appropriately constructed, or include any query respecting GTM, Google Analytics, or any other Magento-associated subject, hire Magento 2 Developers. We hope this blog post helps you and you get your answer to this question: Why should you add Google Tag Manager to Magento?

Frequently Asked Questions (FAQs)

Q. What is Magento web development?

Ans. Magento is a characteristic-rich eCommerce setting created on flexibility and functionality.

Q. Is Magento 2 development worth learning?

Ans. Magento has demonstrated a substantial effect on the region of e-commerce.

Q. What is Magento 2 extension development?

Ans. A Magento extension is a container of code accountable for attaining a particular functionality in Magento.

Q. Is Magento front end or backend?

Ans. Magento implemented front-end certification that is constructed to assess the information and mastery required to comprehend Magento’s core principles for theming elements and the capacity to adapt the user interface.