Brewing Digital Excellence: A Deep Dive into How Agento Support Developed a Magento PWA for TATA Coffee

Overview

Since 1922, our client, Tata Coffee, stands out as one of the largest companies in the world involved in both coffee cultivation and processing, apart from being a leading automotive brand in the entire subcontinent region.

 

With time, the client realized their existing ecommerce setup was no longer adequate. The platform’s slow speed, inconsistent performance, and lack of offline functionality were major roadblocks to delivering a premium shopping experience. Agento Support partnered with TATA Coffee to build a Magento PWA that resolved these issues.

Industry

Services

Our Process

Our team designed a structured roadmap for TATA Coffee’s Magento PWA development. Using GraphQL APIs and ReactJS, we built a dynamic, fast-loading PWA that supported high user traffic. Offline capabilities were also added to ensure uninterrupted user experiences, and custom features like product filtering and interactive coffee catalogs were implemented to enhance engagement.

1
Platform Design

Engineered a lightning-fast PWA using Magento PWA Studio that loads in under 2 seconds on 3G networks. The mobile-first interface increased product page views from pan-India locations and reduced bounce rates from 55% to 28%.

2
“Offline Mode” Integration

Implemented robust offline caching that enables browsing of 1,000+ coffee products without internet connectivity. The system now effortlessly processes offline orders from areas with intermittent internet access.

3
Updating Catalog

Created an interactive coffee catalog showcasing premium blends with rich media content and detailed tasting notes. Advanced filtering helps customers discover products across different cultivation regions and prices.

4
Testing/QA

Conducted rigorous testing across 50+ devices and networks, ensuring 99.9% uptime. Magento Performance optimization reduced average page load time to 1.8 seconds, easily meeting Google’s Core Web Vitals standards.

The Problem

The retailer faced a critical challenge in connecting with their growing mobile audience. Their website struggled with increased traffic, resulting in slow speeds. Customers in low-connectivity areas were unable to browse or shop effectively, compromising satisfaction and competitiveness in a rapidly evolving market.

 

Recognizing the shift towards mobile-first interactions, the retailer knew they needed to revamp their approach. The goal was to create a dynamic platform that met the expectations of their global clientele and modernized the retail experience. The journey ahead promised exciting opportunities.

Our Role

  • Magento 2 PWA Design
  • Offline Capability Integration
  • Mobile-Responsive UI/UX Design
  • Post-Deployment Testing

Project Challenges

Mobile Navigation

With most of TATA Coffee’s customers shopping on mobile devices, the legacy platform’s slow loading times were causing high cart abandonments. The non-responsive design was costing a hefty sum every month in lost mobile sales.

No Offline Mode

Poor internet connectivity in rural distribution areas was causing failed transactions. Distributors were unable to place bulk orders during field visits, resulting in delayed stock replenishment and missed sales opportunities.

Results

Thanks to Agento Support’s Magento PWA, TATA Coffee has seen their fastest page loading speeds yet, boosting mobile conversions by a staggering margin. An immersive, app-like shopping experience has helped the client reach global markets and meet their digital goals with exceptional agility!

Increased Mobile Sales

Mobile conversion rates increased by 185%, generating additional revenue. The app-like experience drove more repeat purchases from smartphone users.

Offline Mode Supremacy

Successful offline transactions increased by 300% in rural areas. Field sales reps now process offline orders monthly in additional revenue.

Enriched Users Journeys

Avg. session duration jumped from 2 to 6 minutes, with users exploring more products per visit. The interactive catalog increased coffee sales by 32%.

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