Effective Magento Email Marketing Tips to Launch a Successful CampaignApril 22, 2021 | Author: Ashley Brown
In today’s competitive world, acquiring new customers is not an easy task. While many businesses spend too much marketing dollars on gaining new customers, smart business owners or marketers focus more on retaining the existing clients. Ecommerce is amongst the most competitive industries and eCommerce business owners are always looking for good revenue streams. While many store owners overlook the importance of email marketing, it is still an effective way to convert your potential customers to loyal customers. If you’re running a Magento online store, then this blog is exclusively for you. We have discussed some of the most effective Magento email marketing tips to launch a successful campaign.
As a professional Magento 2 development company, we not only offer robust Magento eCommerce solutions and services but also guide our clients on how they can launch successful marketing campaigns, grow their customer base, increase their revenue, and thrive in the market. You may approach our Magento 2 experts for professional guidance and Magento consulting services.
Magento Email Marketing Tips to Launch a Campaign Like a Pro
- Establish Your Goals
Every marketing campaign has an objective to fulfill. Establishing your goals helps you measure the effectiveness of your email marketing campaign after it’s completed.
There are a few metrics that you need to consider:
- Open rate: It is the rate at which customers open their emails.
- Click-through rate: It is the number of customers who clicked a link in your emails.
- Conversion rate: It is the number of customers who made a purchase through your email.
- Unsubscribe rate: It is the number of customers who unsubscribed from your email list.
You need to also ensure that your email marketing team understands what you’re trying to achieve with your email campaign. So, before creating your email, make sure that you and your team are clear on the objectives of the campaign and how to execute them.
You also need to make sure that your customers are able to understand the message delivered by your email and your call to action grabs your customers’ attention.
- Create a Recipient List
Using any email list will not help you achieve your goals. Many e-retailers who purchase email databases from third parties fail to get the desired results. By sending bulk emails to people who are not their target audience, eCommerce businesses usually get blocked and ruin their reputation. Therefore, email marketers must create an email list of people who are interested in their emails.
- Customer Segmentation
Before creating your email marketing campaigns, take enough time to think about the main reasons why you would want to send emails to your customers. Whether you want to welcome a new customer, or you’re to looking to re-engage with your existing customers, or you want to offer your best customers rewards or promotional code, you need to decide upon this beforehand.
There are many reasons why you need to target your emails properly. One of the most effective ways to run a targeted email campaign is to categorize your customers into different segments. For this, you need to organize your recipient database into different groups. Customer segmentation is important because it saves a lot of time for you by not letting you send emails to the entire recipient list, increases chances of a sale by sending emails to people who are likely to engage and make a purchase, and builds trust with loyal customers by sending them relevant emails while not spamming the entire email list with bulk amount of irrelevant emails.
- Automate Your Email List
Automating your email lists can save you a lot of your valuable time and help you focus more on your productivity. Email list automation involves creating an email list with an email template that will deliver emails to the recipients automatically. Also, with an automated email list, a welcome email is automatically sent to new customers who sign up for your newsletters.
Mostly, you can create an automated list to send emails and after that send the email address to a general list that can be sorted out later. This tactic works well with welcome emails, birthday emails, newsletters, etc.
- Decide on How Frequently You’ll Be Sending Emails
Never ever bombard your subscribers with emails because the more you do, the fewer customers will engage. You must decide on the number of emails you will be sending and adhere to your original plan throughout the whole email campaign. Decide upon the day or the number of days in a week for your email explosion. Sending emails in the middle of the day or week is a proven strategy. Also, you need to consider different time zones of your global customers to send emails at the appropriate times. The best day to send email newsletters to your customers is Tuesday. Weekends are also good times to send emails as many people are likely to check their mailbox on these days.
- Optimize Email Templates
As many people check their emails through their smartphones or tablets, you must create a mobile-optimized template so that your emails look perfect on any device.
Also, pay special attention to the Subject line of your email as it is the first thing that gets noticed by your readers. It will take only seconds for them to decide whether they should open your email or not. Also, if your email templates contain images, make sure they are enabled on a device as it will help viewers understand the message clearly and you may get more leads. So, you should you HTML for both the text and images. Emails are often sent to spam folders because of poor HTML code. So, always remember to check that everything is coded appropriately. Magento online stores can use email template managers for this task.
Also, make sure to use emojis cautiously in the template. ISPs may see them differently, and the recipient might see a crying emoji instead of the laughing one.
- Personalize Emails
Sending personalized emails establishes a personal bond between you and your customer. It’s good to use substitution tags for recipients’ names. You can even personalize the ‘From’ field by showing the sender’s name. This makes your customers trust the sender.
If you need help in creating personalized emails, you may hire our professional Magento support services to get the job done correctly and efficiently without any hassle.
- Encourage Email Social Shares
You can even add social sharing buttons to your emails to allow and encourage subscribers to share your products, services, or offers with their family and friends. You can also offer discounts or offers to customers who invite friends to subscribe to your daily email newsletters.
- Optimize Your Website for Increased Traffic
Every email marketing campaign is expected to bring some increased traffic to your website. So, your site must be prepared to handle the increased traffic brought by your email campaign. You must check the security of your website so that you can assure your customers that their personal information will be safe while buying anything from your store.
You must ensure that your site is updated with the latest version, has SSL certificates, and all website activity is monitored in real-time. You should also do a speed test of your site to ensure that it has a fast-loading speed. Always make sure your images are well-optimized, check your server and your hosting plan, and audit Magento code if required.
You may avail of our Magento support services if you need to get your Magento site optimized for high speed and performance.
- Create Email Marketing Campaign for All Occasions
Other than Valentine’s Day and Black Friday, there are many other occasions to send an email to your customers. These occasions maybe a birthday, minor holiday, company anniversary sales, or any other occasion. Sending emails on appropriate occasions helps you increase the chances of making a sale. This tactic will help you keep your store in your customers’ inboxes, create a reminder for your customer base, and allow you to use minor holidays for store promotions.
- Allow Readers to Unsubscribe
It should be easy for your customers to find the unsubscribe link and opt-out of your email newsletters if they are not interested in receiving your emails anymore. Or else they will mark your emails as spam which may impact your sender’s reputation. You can gain feedback from unsubscribers through a quick exit survey to know why they are opting to unsubscribe emails. You can also try creating a persuasive unsubscribe page to lure people to stay on your email list or follow your official social accounts.
- Retain Your Valuable Customers
While minor holidays and occasions are great reasons to send email blasts, these email marketing campaigns can be an effective way to convert a potential customer. Abandoned carts, customers with a wishlist, customers who signed up for emails but did not convert, are all examples of ‘almost’ customers. By sending them an abandoned cart email to your customers, you can remind them that they have left items in their shopping carts. If you’re running a Magento online store, you can send these emails through custom Magento extensions.
The most effective way to pull customers who have signed up but not made a purchase is to send emails that feature sale collections, or sales specifically to those on the email list. For customers with a wishlist, you may send a promotional email with a discount for their first shopping. You can send newsletters that focus on the practical uses of your store’s products. Towards the end of the email, you can also remind your customers that they have left some items on their wishlist.
Magento is one of the most effective eCommerce platforms that can help you create a successful online store. However, to achieve the success of your Magento online store, there are other things to consider as well. You can expand your business reach to the right audience through SEO or social media platforms but a great way to be in touch with your customers is Magento email marketing. Magento online stores should be prepared for every marketing campaign that they will launch.
Being a professional Magento 2 development company, we believe that Magento store owners are already on the edge with the advanced marketing features offered by Magento. By availing some professional guidance on Magento email marketing, they can accelerate their business success and revenue. We hope that the aforementioned tips will help Magento eCommerce business owners in their marketing efforts.
Frequently Asked Questions
Q.1. Does Magento offer email templates?
Yes. Magento 2 provides many pre-built email templates that are divided into 12 categories: Magento_Contact, Magento_Customer, Magento_Checkout, Magento_Email, Magento_Newsletter, Magento_Directory, Magento_ProductAlert, and Magento_Sales. If you need help in the customization of email templates, our team of Magento developers is here to help you out.
Q.2. What are the best email marketing extensions for Magento?
Some of the best email marketing extensions for Magento include:
- MageMonkey by Ebizmarts (Free)
- Listrak Retail Solutions (Free)
- Magento Email Marketing Pack by AheadWorks (Price different for each module)
- DotDigital ($600 per month, with a free 30-day trial)
- Abandoned Cart Email by Amasty (Prices starts from $89)
- Advanced Newsletter by AheadWorks (Prices starts from $139)
- Follow Up Email by Amasty (Price starts at $139)
If you want a custom email marketing extensions for your Magento online store, you may contact our Magento 2 development company for custom Magento extension development services or any kind of Magento eCommerce solutions.
Q.3 Can you help me optimize my Magento store?
Yes, of course. We offer comprehensive Magento store optimization services to ensure the high speed and performance of your store even during peak hours.
Have More Questions? Please Feel Free to Ask Our Magento 2 Experts.