Everything About Magento PIM Integration for eCommerce BusinessOctober 18, 2021 | Author: Ashley Brown
PIM software brings plenty of opportunities to scale your online selling business. Magento CMS has abundant resources, for both small and large-scale enterprises. But the success relies on how Magento is utilized and what tools you implement. Using the PIM (product information management) software tool makes a world of difference for your eCommerce business. In this blog post, we’ll discuss everything about Magento PIM integration, which can help immensely.
If you own a large business or looking to expand in international markets, this blog is for you. Stay tuned to learn how PIM – Magento integration can help you manage a growing enterprise.
What is PIM?
A Product Information Management (PIM) system works like a core for product and content management at all stages of production and sale. The software helps to create and edit information regarding products, including marketing details, datasheets, photos, and many more. It is a place where details can be distributed through communication channels, like points of sale, via social networks, and in eCommerce.
Why use PIM?
The software application allows you to manage the format of information saved. In addition, the presentation of information is also controlled in different channels, taking into account their specifics. With PIM, enterprises can enhance the completeness of product data, its accuracy, and quality. This process results in, less time to market products that meet consumer needs and increasing sales with new channels of communication.
Why your E-commerce store requires a Magento PIM Integration?
The lack of a product description and a catalog systematization in a Magento 2 store leads to a conflict between the data in different promotion channels. This reduces the efficiency of the eCommerce business as well as confuses buyers, impacting the attractiveness of the company.
Without PIM software, retailers and manufacturers come across the following challenges:
- Data inconsistency
- Lack of oversupply of items
- Delays in deliveries
- Higher Product returns
- Missing deadlines for launching new products
- Overloading with unnecessary information
- Communication challenges with suppliers and customers
How does PIM Works in Magento Store?
The information about the product must be stored in the PIM. Website and marketplaces must receive product information via exporting from the PIM.
Load product information
First, the product information is uploaded to the system. Retailers get this information from suppliers, but this information must be verified. PIM is linked to other information systems like ERP as well for details like product ID, prices.
Thus, during the Magento 2 development make sure the website is able to import data from various sources. It is important to map the data that we get to the attributes included in the system. Focus on making the import setup convenient and easy because the data sources are constantly changing.
Validate product information
Once the information enters the website, it is verified. For example, the website verifies if all the required attributes are filled in. PIM software performs automatic checks, and if something is missing, a message is automatically generated to correct these errors. It is important to place the product in the correct category in the hierarchy. The PIM software support multiple hierarchies, which must be imported and verified. Many times, different people can work on a product, so it must support workflows to clearly understand what is required of them.
Uploading product information
Once the products contain all the important details and it has been verified, the uploading of information occurs. Exporting is not a simple job and must be performed with an expert. For this, you can hire Magento developer for streamlined completion of work. For example, different marketplaces need to provide details in a way convenient for them. This process can work in batch mode or in real-time when products are changed and checked, information is transmitted.
How to Integrate a PIM system into Magento 2?
To perform Magento PIM integration it is done by the use of a third-party extension meeting all your business requirements. To add a PIM solution to your Magento store, follow these steps:
- Import product and category data into the PIM system
- Test your Magento object to verify the same PIM database fields exist
- Next, create a PIM connection channel and provide the fields the same name in Magento
- Install a third-party extension
- Perform tests on a few products to make everything running correctly
- Make sure product content is synchronized properly, especially custom attributes and images
- If the results are satisfactory, integrate the rest of the products until the catalog is complete.
So, these are the steps involved to integrate PIM in a Magento Store. Follow them properly to get the best outcome for your business.
Managing product data is complex work. Especially on Magento’s complex web of channels. Fortunately, when Magento PIM integration is done, it ensures that the brand is consistent across all channels. Doing so establishes long-term customer loyalty. With the automatic product content sharing, it is easy to update across all stores on Magento CMS. As a result, rest assured that the product data remains consistent, correct, and easy to convert.
Frequently Asked Questions
Q. What is Magento integration?
An integration enables third-party services to call the Magento web APIs. The Magento APIs currently support Accounting, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Product Information Management (PIM), and marketing automation systems out of the box.
Q. Does Magento have PIM?
As a tool for organizing and optimizing products, you can hold all your product details on PIM. The Magento-PIM capabilities are boundless. Connect to all other integrations on Magento through PIM as well, from sales channels or other management software (like CRM, ERP, and POS). PIM helps manage Magento’s ecosystem.
Q. Is Magento free or paid?
Magento offers one option, Magento Open Source, free for download. However, while the software is available for free, you will need to pay for web development, web hosting, and additional necessary integration costs to launch and maintain your site.