Know The Importance of Magento Store Maintenance ServiceSeptember 14, 2022 | Author: Ashley Brown
Building a website is crucial for eCommerce businesses to exist in this competitive world. However, simply building it won’t serve the real purpose. A website requires maintenance for both its hardware and software. As the business grows, new products get added with new customer accounts, old customer accounts get deleted, and themes/extensions get modified. All these work operations affect the Magento store performance rate.
Therefore, maintaining your store on regular basis helps the site perform faster, safely, and with reliability. In this blog, we shall discuss the various prospects of Magento upgrade service and how to keep your site updated.
Why opt for Magento eCommerce store maintenance?
Your Magento 2 store may function accurately, but with time, its performance may degrade. Here are a few reasons why it is crucial to maintain your site:
1. Performance enhancement
Like any digital tool that demands updating from time to time, Magento 2 is no different. If failed, it severely impacts your site’s performance. Fine-tuning your Magento store helps enhance performance and reduce the technical risks that may impact the buyer’s shopping journey. Consult with our Magento developers who can assist you with the best Magento performance optimization service.
2. Advanced security patches
The safety prospect of online stores is crucial in the digital world to avoid data theft and hacking. Magento rolls out security patches with upgrades to help secure the eCommerce store from any vulnerabilities. Magento also releases security patches individually to avoid disturbing the entire store setup. You can connect with our Magento support team for trending security patch installation processes.
3. Regular updates
Magento platform releases new updates at regular intervals. These upgrades bring a lot of new features and functions to the Magento store. Now, instead of configuring the updates by yourself, it is advisable to hire Magento developers from a well-renowned Magento 2 development company. To avoid missing any updates while you focus on other priority goals, avail the Magento 2 upgrade service.
4. Enhanced customer satisfaction
The success of your Magento eCommerce store prominently depends on your customer’s experience. A customer having a bad experience with your store will never return and you may lose a potential customer for life. Any negligence on the website front means you lose a lot of customers. Store maintenance results in more satisfied customers, high traffic, and impressive conversions.
How to maintain a Magento store for smooth functioning?
We have learned that avoiding maintenance of your Magento store will severely impact your Magento store and its performance. Now, let’s check out how to manage and maintain your eCommerce store.
1. Website’s performance
The first step to maintaining your website is by monitoring its performance. High-performing websites result in low bounce rates, enhanced UX, and a high engagement rate. Faults like high page loading speed, non-working CTA buttons, and large image sizes impress the customers.
Check out your website and look for such defects that can hinder the website’s performance like bounce rates, traffic levels, and traffic sources to verify its performance. Tools like Google Analytics and Screaming Frog can help analyze your website’s metrics like a pro.
2. Website speed
The website’s loading speed is crucial for any eCommerce store. At the time of navigation, page views, and store views, the speed becomes a deciding factor for the customers to either stay or leave the store.
Therefore, test your website’s speed at regular intervals and specifically look for the elements that make it a slow-loading website. Tools like Google Page Speed Insight help evaluate the website’s speed.
3. Run security audit
Security is paramount for any eCommerce business. After all, users trust them with their personal information like email id, payment methods, and bank credentials. A secure platform gains customers’ trust and converts any audience into potential customers. Also, a secured website is always given preference by top search engines and ranks higher in SERPs.
To provide a secure platform for the users, eCommerce business merchants need to run a security audit to offer enhanced safety patches. Many free tools like Mage Report Scan offers the security status of the store and create a report of bugs and vulnerabilities that can be potential threats to the site. It helps the developers fix all the security issues one by one and protect the Magento store from cybercrimes.
4. Website forms
Forms are an integral part of the marketing and sales process in any eCommerce store. It helps the merchants to collect the user’s information like contact details, email addresses, and personal details for future pitches. Any mistake in this form can result in decreased conversion rates, low leads, and a negative impact on search engine rankings.
Also, check if your Magento 2 development store input forms are well-functioning from the backend. Ask your Magento developer to optimize the forms so that it gets easier for the users to fill out the details. Remove unnecessary fields from the form and avoid making it lengthy. If not necessary, avoid making use of the reset and clear buttons in the forms.
5. Regularly update your website content
To become Google’s most lovable website, you need to deliver fresh content to your users on regular basis. Website content gets outdated with time. Therefore, you need to update it once in a while for enhanced user experience. Updating the existing content or adding new can help attract new customers while retaining the old ones effortlessly.
Launching your Magento 2 website is the first step toward building your eCommerce business. It takes timely maintenance and support to ensure high-functioning and enhanced overall speed in a timely manner.
Connect with our Magento expert team to keep up with your Magento website. Our goal is to speed up your Magento store with the new trends to achieve higher rankings.
1. What is Magento maintenance mode?
Magento 2 allows its users to put their online store in maintenance mode. This feature informs the customers about the website’s ongoing maintenance procedure and helps them avoid any unpleasant experiences. Also, you can set custom maintenance mode notifications to encourage your customers to come to visit later.
2. What is the monthly checklist to maintain my Magento website?
- Start analyzing your website’s performance
- Test the website’s speed
- Perform security checks
- Look for any broken links
- Test the website forms
- Check the order processing
- Backup the store data
- Update the website content regularly
3. How to turn on my Magento website maintenance mode?
To install and activate the maintenance mode plugin, the following are the steps to follow:
- Install the “WP Maintenance Mode” plugin
- Log in to the WordPress administration panel
- Browse through the “Plugins” menu page and select the “WP Maintenance Mode” plugin
- Activate the plugin by clicking the “Activate” link.