A Complete Post-Magento 2 Migration SEO Checklist for Your Website

May 3, 2022 | Author: Ashley Brown

With the end of life of Magento 1, many Magento 1 users are opting for Magento 2 migration service for better website performance and security. To ensure smooth and successful migration of your Magento stores, you must have a clear process flow to make sure all important steps are covered. Of course, as a reliable Magento 2 Development company, we are here to help you at all phases of your migration journey. This article aims at helping Magento users migrate effortlessly and use best practices of SEO for better ranking post-Magento 2 migration. If you’re thinking about what will happen to your SEO ranking after Magento 2 migration, then you can refer to this complete post-Magento 2 migration SEO checklist for your website.

Magento 2 Migration service

SEO Measures to Take After Magento 2 Migration 

1. Analyze the Current State of Your Site 

After migrating to Magento 2, the first thing you need to check is the current website performance using effective SEO tools like Google Analytics, Google Search Console, or Crawling Tools. These tools will help you to check the success of your business website in terms of Google searches. 

Using these SEO tools, you can view tags, conversion rate, revenue, and other useful information about their website. You can also check the SEO status of your website to improve its performance after the migration process.

2. Review Your Data Catalog

Before the migration process, you must review your data catalogue to see that your meta descriptions, meta titles, and page descriptions are well fitted and prepared. Also, make sure to check the process of image migrations with products and the images are migrated appropriately. Besides, make sure to check the data of the products on your website, as they might get lost or be incomplete.

3. Check Your Indexing Structure 

Checking your indexing structure is important when you have a database with a wide variety of filters. Perhaps, you may want to prevent indexing of certain web pages. Sometimes, you might want to stop crawlers from crawling on a page. So, in this case, you can implement the “noindex, nofollow” directive. If you have a lot of pages, you need to select which pages are worth spending crawling money on them and which are not necessary.

4. Review Your Tags

First, make sure to use canonical tags, else, Google might not recognize your pages properly. Therefore, see that the tags you use for your website have rel canonicals and the images have ALT tags. If you’re running a multistore, you must implement “hreflang” tags to ensure that the right version of your store is displayed to the right customers. Applying these measures will improve the SEO ranking of your Magento store. Make sure these measures are aligned with your SEM strategy.

5. Assess Your XML Sitemap 

It is also important to check your XML sitemap to ensure that all your website pages are appropriately prepared and customized. For proper customization, you must approach a professional Magento 2 Development company or developer. When done correctly, the XML sitemap simplifies access to the Magento store.

6. Implement Structured Data Markup  

While Magento 2 offers the product structure out of the box, you need to create microdata and be prepared for further customization. Proper metadata and rich snippets enable Google to rank your Magento website.

7. Handle 301 Redirects

301-page redirects are crucial for eliminating the non-functional links. They help ensure customers are redirected to relevant pages. You can migrate 301 redirects through Magento admin or the .htaccess file. However, having too many redirects is also not good for your website. While many redirects may not be rewritten, you must be careful when migrating and checking page redirects on your website.

8. Improve Page Loading Speed 

Magento 2 offers better speed and performance than Magento 1 and therefore, many merchants are opting for Magento 2 migration services. While the platform offers a fast loading speed and well-optimized content pages, you can further optimize it using certain Magento 2 features like image optimization, cache management, and flat category. You can also merge CSS and JavaScript files and implement the CDN to optimize it better. 

9. Test Again and Again!

Make sure to test your site extensively. Without repetitive testing, you are likely to miss the issue that might make your customers abandon your site. Besides, it is also essential to perform quality analysis to check and improve the speed and performance of your Magento site. 

As an end-to-end Magento 2 development company, we make sure to perform testing and quality analysis at every stage of development to eliminate all flaws and performance killers on your site. 

10. Post-launch Measures

After launching the migrated Magento 2 store, you must upload your robots.txt file and your new website console to Google Search Console. Once done, check the tracking functionality. If your tracking is not working optimally, you may not receive important performance data. Lastly, check the indexed pages, traffic, keywords, metrics, and reports. 

If every step is accomplished, you are more likely to become successful in your Magento 2 migration journey. 

Rely on Us for Smooth Magento 2 Migration Services 

At Agento Support, we care about your business and your store. So, we suggest you not be in a rush when it comes to migrating your store from Magento 1 or any other platform to Magento 2. Plan your strategy properly to ensure a stress-free Magento 2 migration process.

You can hire Magento 2 experts from us without any hassle and sort out any issue related to your SEO performance or migration before and/or after the Magento 2 migration.


Q.1. What Magento extensions are best for A/B testing? 

Ans. Some of the best Magento extensions for A/B testing include: 

    • Amasty’s A/B Testing Service 
    • A/B Testing at GoTop 
    • Optimizely
    • Blue Acorn Convert Experiments 

Q.2. What is the best Magento extension for SEO? 

Ans. Some of the best Magento extensions for SEO include: 

    • Magento 2 SEO extension by Mageplaza 
    • Super Easy SEO by Magenest 
    • SEO Toolkit by Amasty 
    • SEO Suite Ultimate extension by Mageworx 
    • Magento 2 SEO extension by BSS Commerce 
    • Mirasvit’s Magento 2 SEO Extension 
    • Magento 2 SEO Extension by FME extensions 
    • Webkul’s Magento 2 SEO Extension

Got More Questions? Feel Free to Speak to Our Magento 2 Experts!