Magento Advanced Analytics with Google Tag Manager

July 19, 2021 | Author: Ashley Brown

Having Google Universal Analytics following on eCommerce sites is a standard these days. And keeping in mind that default Google Analytics development, with or without Enhanced eCommerce, gives many following freedoms, including Google Tag Manager along with the blend opens up a whole new universe to vendors – a universe loaded with proficiency, effortlessness, automation, and information outskirts never seen.  

Why Advanced Analytics with Google Tag Manager?  

We use Google Tag Manager as a data specialist – from perusing each online visit, meeting, client information, and cooperation data (events) to pouring that information to quite a few channels – from Universal Analytics (Enhanced Ecommerce) with custom measurements and custom Magento extension development to data-rich following pixels for interpersonal organizations and (dynamic) remarketing administrations.  

These are a portion of the labels and factors given by Agento’s Advanced Analytics to one of our customers. As should be obvious, there is an enormous number of labels and factors we can track to gather different data that can be utilized for understanding your clients better to work on your advertising and deals technique.  

Magento Advanced Analytics with Google Tag Manager

A long time worth of involvement with the investigation and Magento assist us with making and continually further develop our Google Tag Manager Magento integration, made to coordinate with contemporary following prerequisites with unequaled security and execution – both for Magento Open Source and Magento Commerce releases.  

Some Common and Custom-made Features for Our Clients 

  • View all meetings, site hits, and events paths for a specific guest, and match it with Magento client (User Explorer report in Google Analytics).
  • Coupon code use report: what coupon codes, how often utilized, complete income per coupon code, who utilized them, and so forth.
  • Delivery Method use reports: number of exchanges, all-out transportation costs, total income, and so forth per dispatching strategy.
  • Installment Method utilization reports: number of exchanges, total income, and so forth per installment strategy.
  • Classification pages: what classification pages are generally well known? How profoundly do clients go perusing classes?
  • Product pages (reports dependent on item site visits): most mainstream item pages by brand, classes, or some other item property.
  • Segmentations: make remarketing fragments in GA dependent on Magento user group (LVL), any guest quality and guest conduct or any page, classification or item trait accessible for example make portions of individuals who visited item pages of explicit brand or item type multiple events, who added to cart yet deserted, and so forth. 

What do you get with our Advanced Analytics with GTM: 

  • With Enhanced Ecommerce support – Opens up plenty of new reports in Google Analytics.
  • Discretionary server-side exchange following – No additional missing exchanges in GA reports, can be designed to terminate at some random request state; Track your off-site exchanges and associate with guests utilizing faithfulness card data to make a general client profile.
  • Numerous custom measurements – Many guest, page, class, item, cart, and checkout/exchange related factors accessible in GTM dataLayer.
  • Client cooperation (events) – User connection events (logins, enlistment, membership, cart, and list of things to get the board, … ) accessible for all following purposes.
  • Cross-device tracking and reports – Cross-device tracking distinguishes client conduct across a few devices and joins their experience into one excursion.
  • Custom Segments – Create custom fragments (utilized for both announcing and remarketing) in view of every accessible guest or page measurements (for example make explicit remarketing sections).
  • A/B testing – Implement A/B tests with varieties put away in custom measurement in Google Analytics and proficiently track their exhibition 

Google Tag Manager is a tag management framework that makes tags and passes client collaboration data. Instead of setting things manually, Google Tag Manager offers space to make complex and Custom Magento extension development, saves time, adds versatility to your site execution and above all, it’s not difficult to utilize. Carrying out Google Analytics through Google Tag Manager needs a lot of effort. In any case, it improves on future updates and upgrades as adjustments should be possible through GTM as opposed to each page of your site. 

Ending Note 

The best news is – with us you’ve reached an all-in-one resource for GTM. We have our own team of Magento developers that share their experienced knowledge and dedicatedly work on the implementation and later with utilizing other outsider arrangements. 

Our execution of Advanced Analytics with GTM is direct. Also, regardless of whether you are at present utilizing GTM and have a current arrangement set up, you’d like to change merchants who support you, we can help. In such cases, we can do the review of your Magento Commerce website, move you to utilize our expansion, and give further setup and continuous help and counseling for utilizing Advanced Analytics and GTM for your potential benefit. 


Frequently Asked Questions
Q1. How is GTM Implemented?  

Ans. You need to include a little code snippet on your site that is as JavaScript code generally positioned on the head part of the home page. That code associate’s your site with the tag management dashboard.

Q2. How is GTM integrated into Magento? 

Ans. Magento gives dynamic code snippets by the setup. It needs to add a GTM account container id into the configuration and Magento will make a dynamic GTM code bit using that container id and set it on every single page of the Magento site. 

Q3. Why do you need GTM on your site?  

Ans. Google Tag Manager gives the capacity to add the following tags to your site to measure the traffic, or to customize, retarget, or direct internet searcher promoting exercises.  

Google Tag Manager straightforwardly moves data and events to Google Analytics, Enhanced online business, and other outsider examination arrangements, to create a reasonable image of how well your webpage, products, and advancements are performing.