Meet the Soaring eCommerce Demands with Magento Commerce 2.4

August 17, 2020 | Author: Ashley Brown

In just a few months of the pandemic, consumers worldwide have fast-forwarded their eCommerce use by several years. Online retailers are leaving no stone unturned to leverage these unprecedented opportunities. A recent study conducted by McKinsey found that 96% of the surveyed B2B businesses have shifted their sales operations to online platforms. 65% of the respondents said the new sales model is strikingly effective. These facts should prompt you to scale up your eCommerce- if you haven’t yet. And Magento Commerce 2.4 is the platform you need to consider seriously.

Magento Commerce 2.4 is the latest version of the eCommerce platform. This version provides merchants with a host of capabilities to surging demands induced by the pandemic. The upgrade also prepares you for a post-COVID market with a range of advanced Magento eCommerce development capabilities. In this blog, we’ll discuss how the latest version of Magento scales up your online commerce.

Key Updates & Improvements in Magento Commerce 2.4

Magento Commerce 2.4

Adobe, the developer of Magento, periodically releases updates to help the user have optimal experience and performance. The latest version is a major release aimed to help B2B merchants deal with changing market dynamics amid the coronavirus pandemic. If you’re a Magento user, hire Magento 2 developers to update your solution and scale up operations. Here’s a list of major new features and improvements.

Purchase Approval for Workflows 

The new approval workflow functionality in Magento Commerce 2.4 allows B2B eCommerce operators to customize their approval process. You can define the workflow approval rules based on order values, shipping costs, and the number of SKUs, among other things. You also choose to specify multiple approvers or assign specific roles.

The updated approval process aims to enhance operational efficiency. The eCommerce platform automatically notifies the approver when they require reviews. The admin can easily approve, reject, or comment on a request. Besides, the new features also enhance the transparency of every step of the entire purchasing process.

Also read this: Magento 2.3.5 Released 

Better B2B Purchasing Workflows 

Using Magento Commerce 2.4, B2B merchants can enable self-service approval workflows. It makes the online selling process faster and more convenient. A combination of the updated features allows you to grow sales by attracting new buyers. Magento Commerce is incredibly popular as a B2B eCommerce platform. These features are likely to add more to the popularity of Magento eCommerce development among B2B merchants.

Seller-Assisted Online Purchasing

B2B sellers can now make the online commerce processes even smoother with new seller-assisted shopping capabilities. These features enable you to enhance customer engagement. You can now allow sales or customer service representatives to log into your website as the customer. This helps the reps to have a buyer’s experience and support according to their specific needs. Such help includes, and are not limited to:

  • Troubleshooting during the buying process. Such as if a customer finds it difficult to add a product to a wish list, show them how to set up a wish list.
  • Tell the customer about how to use custom functionality that may only be available in the storefront experience.
  • Make the customer’s shopping journey easier by creating orders and quotes on their behalf. Reps could also handle administrative tasks, managing approval workflows.

Buy Online Pick Up in Store

The latest version of Magento offers an In-Store Pick up in Inventory Management. Merchants can select the physical store locations from where buyers can pick up their products. The new feature enables customers to quickly find a location from where they can pick up the purchased product. Real-time notification options let the store associates notify customers when the product is ready to pick up. Existing users can contact their Magento 2 support providers for enabling these features. In addition to this, the new features also offer curbside pickup, an increasingly popular way of shopping things online.

Asset Management in Media Gallery 

A content-driven online shopping experience helps you to stand out in the ruthlessly competitive B2B eCommerce market. Magento Commerce 2.4 enables you to streamline the content workflow in a redesigned Media Gallery. This updated gallery is much faster and has seamless integration with Adobe Stock.

The redesigned Media Gallery enables users to:

  • Quickly manage images used throughout the site with new image details.
  • Search and filter images easily with new image attributes such as g tags uploaded from Adobe Stock.
  • Use an updated Adobe Stock integration that moves the image licensing and management workflow into the Media Gallery.

Faster Headless Commerce & PWA Development 

Using Magento Commerce 2.4 platform, merchants can easily build progressive web apps (PWAs) and Headless Commerce. This version features a new edition of the PWA studio for Magento Commerce and Magento Open Source. The studio introduces Venia storefront experience based on Page Builder content. It also features a fully developed cart and checkout workflow. Magento has introduced an extensibility framework that enables merchants and developers to easily customize their eCommerce platform.

Improved Store Performance & Security

With Magento Commerce 2.4, you get a faster, more secure, and reliable eCommerce experience. Major security and performance enhancements in the latest version include:

  • A secure the Admin portal with two-factor authentication (2FA) for all users.
  • The core Braintree integration has been migrated to a Vendor Bundled Extension. This has enabled new capabilities like support for Venmo, Apple Pay, and Google Pay.
  • Scalability enhancements including Redis optimizations that allow merchants to serve a higher amount of traffic without performance degradation.
  • Faster cart and checkout performance, such as 50% faster reordering and 30% faster add-to-cart performance during quick ordering.

Wrapping Up

Magento is known for its unique focus on continuously improving B2B eCommerce capabilities. With this latest version, the eCommerce development platform has enabled you to make unprecedented improvements in your online commerce platform. Contact your eCommerce development partner or Magento developer to get all the updates. At Agento Support, a trusted Magento 2 development company, we offer a complete range of eCommerce development, maintenance, and support services. Our clientele is spread across industries and continents. Be it upgrading to the latest Magento version or migrating your store, we are here to help.

Frequently Asked Questions

Frequently Asked Questions

How much does it cost to build a site on Magento 2?

The cost of designing a developing a Magento 2 eCommerce website depends heavily on your requirements. If you have an existing Magento 1 online store, just need to migrate the store. The cost of migration will be lower than developing a website from scratch. Agento Support offers reliable Magento eCommerce development services at a market-best price.

What is a headless commerce platform?

A headless commerce platform separates the backend processes from frontend features. Headless commerce exposes all backend data through a flexible commerce API. This makes it possible to separate all kinds of frontends (“heads”) from the complex codes and processes of the backend of an online store.

How long does it take to develop a Magento B2B eCommerce website?

The development time of a Magento B2B eCommerce website depends on your specific requirements. If your requirements are limited and predefined it takes comparatively less time. We build Magento B2B eCommerce websites in the shortest turnaround time possible.

What is the difference between Magento 1 and 2?

The most striking differences between Magento 1 and Magento 2 are related to performance and security. Magento 2 is faster, supports the latest PHP and that improves the overall speed of the site. Magento 2 websites are more secure.