Top Ecommerce Trends for 2021 – A Glimpse of the Future of eCommerce
August 4, 2020 | Author: Ashley BrownChecking out eCommerce trends wouldn’t bring anything good unless they are analyzed and adopted in due course if you really want to outperform your competitors. As we are about to enter 2021, here is a list of top eCommerce trends for 2021 that will drive your eCommerce business forward.
Ecommerce is rapidly growing and will evolve remarkably in the near future. As it continues to evolve, it has changed customer behavior, needs, and shopping trends like never before. According to Statista, in 2019, retail e-commerce sales worldwide have made to 3.53 trillion US dollars and e-retail revenues are expected to grow to 6.54 trillion US dollars in 2022. To help the eCommerce industry thrive in the future, there are several eCommerce development platforms such as Shopify, Magento 2, WooCommerce, etc. that help store owners to efficiently manage their eCommerce businesses. Magento 2 platform is one of the most preferred and widely used eCommerce development platforms worldwide. Currently, more than 250,000 websites are powered by Magento which accounts for around 12% of all eCommerce stores.
The reason why many eCommerce business leaders are opting for Magento eCommerce development is that it offers immense opportunities to expand, grow, and flourish in the industry. Magento 2 platform has the ability to create feature-rich, SEO-friendly, and secure website, fully customized to meet the business needs and visions. By adopting the latest eCommerce trends into your eCommerce business strategy will definitely be a wonderful win-win situation for you.
Here are the Top Ecommerce Trends for 2021
1. Voice Commerce
In 2018, there was just 3% of smart speaker owners used their devices to order or search for products online. By 2021, this figure is going to rise to 18%. So, voice commerce is going to boost the sales opportunity for eCommerce businesses. Optimize your website for voice searches and try to incorporate more of the natural language that your customers use. You may also add a Frequently Asked Questions page to your website and list all the possible questions with answers. If you’ve indulged in Magento 2 development, it’s best to hire Magento 2 developers who can optimize your website for voice searches.
2. Google Marketplace
This is another exciting eCommerce trend that you need to look into if you want to generate more revenue. All you need to do is:
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- Create a Google account
- Register as a Google merchant
- Sign up with Google Ads
- Create a Google Analytics account
Many merchants have already signed up for all or most of these. For more information about Google Marketplace and how to sign up, you may head over to its official page.
3. Social Commerce
This eCommerce trend is something that you can’t afford to let this walk out of the door. Shoppers these days are moving to an integrated experience on social media. Potential customers want to use one site for everything. They don’t want to navigate off Instagram or Facebook to buy an item they saw on the site. Buckle up for social commerce or lag behind in the competition. Besides leveraging the traditional social media sites such as Facebook and Instagram, you can even attract more customers and sell products through various other sites. Did you know around 47% of people on Pinterest are searching for products? With Facebook and Interest, the figure drops to just 15% and 11% respectively.
4. Augmented and Virtual Reality
If you’re involved in Magento eCommerce development, implementing the AR and VR technologies can elevate your eCommerce business to greater heights. Ask anyone what their biggest challenge is while purchasing products online. You’ll get the same answer. There’s no way to touch or try out the products before buying.
AR and VR technologies can help overcome those challenges. A well-developed eCommerce app or website infused with both these technologies would not only help potential customers to feel the items but also see what it would look like, almost as if the customer is physically present in the store.
Ikea and Amazon have already implemented AR and VR in their websites and apps to allow customers to see what furniture will look like in their space.
Is there some way that you can implement these technologies in your Magento 2 store? Why not hire a professional Magento 2 development company to get started?
Our Magento 2 developers have vast experience and expertise in implementing AR and VR technologies in websites and apps and our clients leveraging these technologies are happy with the results.
5. PWA Storefront for Magento 2
While giant like Twitter and Gmail have implemented PWA technology for a while now, this technology is going to bleed over into many popular eCommerce websites as well. Aliexpress is a striking example that has pioneered the use of PWAs in eCommerce to great success.
PWA technology ensures the appearance of your website matches that of native apps on the device being used. In simple words, your website will look and feel like Android apps when viewed on Android devices, and iOS apps when opened in Apple devices.
This, of course, delivers a more streamlined and comfortable experience for users of any device without having to download an app of their favorite brand.
As a leading Magento eCommerce development company, we have vast experience and expertise in turning an existing Magento 2 store into a PWA storefront. Just hire Magento 2 developers from us and see how deploying PWA technology into your Magento store can work wonders for your online business.
6. SMS Marketing
SMS marketing lets you welcome back your old customers. In 2018, the average open rate for marketing emails was 18% worldwide. This was quite a decent open rate for an email marketing campaign until the figure was compared to SMS marketing. Around 98% of SMS messages are opened.
So, why not use this to our advantage?
If you want to grow your eCommerce business in 2021 and beyond, consider implementing some SMS marketing into your strategy. Obviously, this is something that should be handled carefully as you need to send the right message at the right time to your customers every day and expect them to like it. The on-sale notice or personal discount coupon messages are likely to attract more customers and increase conversions.
7. Personalized Content
To deliver personalized content and relevant offers to your customers, it is important to collect gather as much information on your customers as possible. In this fast-paced world, consumers are becoming increasingly intolerant of having their time wasted. By sending them irrelevant messages or offers, you’re simply wasting their time. You already have much information about your customers who purchased from your online store – full names, contact number, address, date of birth, and maybe even their marital status.
Why not use and expand this valuable information by offering your customers a discount if they complete a short survey? Or, run a competition that entails them providing more information about themselves? There a lot of possibilities to gain information from your customers without being too invasive.
Besides, you can also watch your followers on social media. Learn what is important to them, their likes and dislikes, do they talk about their families, and so on.
Surely, this is nothing less than cyberstalking but this is the secret of all the giant companies that are actually doing it.
8. Retargeting Campaigns
Retargeting is a great way to bring customers back to your website. You simply insert a code snippet anywhere on your website and then create a marketing campaign to go with it. When a user who matches your parameters lands on that page, the code tracks them. When they exit your website, they automatically see ads for products they viewed or other related products.
It’s a smart hack to improve your conversion rate. Want to make it more effective to drive better results, just get in touch with us for Magento 2 development support.
9. Subscription Service
The demand for subscription-based services is likely to increase in 2021 and beyond. And, this is beneficial for both customers and companies. For customers, subscription-based services provide a regularly-delivered and always-as-expected experience through every engagement. Based on the type of service offered, the value to the customers comes in the form of things like personalization, cost savings, and convenience.
For companies, subscription-based services help them save time, money, manage inventory efficiently through reliable forecasting, streamlined transactions due to repeated and scheduled purchases, and retain high-quality customers.
10. Artificial Intelligence
Artificial intelligence technology has taken eCommerce or online stores to the next level. By integrating AI technology into your Magento store, you can analyze the store data and customer behavior more efficiently.
Additionally, artificial intelligence has been successful in delivering various high-tech experiences to customers. It enables them to conduct a visual search, provide personalized recommendations, voice assistant, etc. All these advanced tools help in making the shopping experience delightful and worthy. Besides, a merchant or retailer can improve the pricing module and product representation using this amazing technology.
According to Business Insider, more than 85% of customer interactions are managed by chatbots in 2020. Many eCommerce business leaders have already been using AI-powered tools to better understand their clients, generate more leads, and deliver a personalized and seamless user experience.
If you want to join the bandwagon, just hire Magento 2 developers at AgentoSupport for the required AI solutions.
Wrapping Up
If you’re already running an eCommerce business or planning to start one, then you must closely observe these top eCommerce trends for 2021. It will help you tweak your online strategy and you can keep up with the constant change in consumer demands.
AgentoSupport is a leading Magento eCommerce development company that keeps a hawk’s eye on the latest eCommerce trends and adopts them in its development phase to develop futuristic solutions that keep Magento 2 store owners, one step ahead of the competitors.
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