Top Magento Features To Upscale Your Ecommerce Business Growth

November 2, 2022 | Author: Ashley Brown

Are you planning to switch your brick-and-mortar shop to an eCommerce platform? Are you aware of the dos and don’ts of choosing an eCommerce platform? If not, this blog is just for you. With impressive growth in eCommerce, its increasing popularity, and the wide range of eCommerce platforms, it overwhelms enterprises to choose an ideal option. While doing so, make sure you look out for the characteristics appropriate for your business type, and not the overall requirements. Magento support services, now known as Adobe Commerce, is one of the best eCommerce platforms that include everything an enterprise requires to create a successful eCommerce website. Without any further ado, let’s get started with the Magento 2 features list.  

magento 2 features

But, before that, here are the data and figures to help you understand why Magento 2 is an ideal choice for many developers out there:  

  • Magento empowers 0.6% of all known websites, some of which are built without a CMS or any custom-coded basis.   
  • Magento is a highly adaptable and versatile eCommerce platform with impressive features and capabilities.   
  • Magento marketplace offers more than 3500 Magento extensions that help create a feature-rich website. 

Therefore, business enterprises can now leverage the functionalities or have a custom extension built to their specifications.   

Top Magento 2 Features

Magento holds a significant eCommerce market share, which is growing exponentially. Online shopping has become the most preferred choice among millennials. As a result, the eCommerce sector is booming with growing demand for Magento 2 development company offering world-class website development services.   

Some of the most popular Magento 2 features include:  

top magento 2 features

1. Improved default search  

The customer experience is one of the most crucial aspects of any business. However, MySQL is no longer supported as the default Magento search engine in Magento 2.4. therefore, it is advisable to use Elastic Search, which offers fast and accurate search results in real-time. As a result, the search enhancements in Magento 2.4 is an added benefit. If you invest more, you can give your consumers a more enhanced customer experience.   

2. Two-factor authentication and a new media gallery  

Magento has also released some additional user experience changes, but for the admin user. The Magento Admin account is more secure with two-factor authentication, and the procedure is almost similar to 2FA services. The second step towards authentication is the user receives a code created by the system.   

Your online store admin can now search, filter, and sort photograph faster than in previous versions of the platform, thanks to the newly renovated Media Gallery.  

Images are gaining popularity in any website development project. When you hire Magento 2 developer, it makes it easier for them to work with photos can boost sales for your eCommerce store. Furthermore, the new Media Gallery is linked to Adobe Stock, allowing users to see the stock image previews from the Media Gallery itself.   

3. Improved customer service with seller-assisted shopping  

The new Seller-Assisted Shopping feature helps client service representatives to enter the website as the customer from the Magento Admin. You no longer have to waste time trying varied possibilities before asking the customer for their password.   

Your Magento store can effectively guide and support the customer in every aspect of the purchasing process:  

  • Assist the customer by adding a product by SKU or uploading a CSV file  
  • As an admin, transfer the item from the Wishlist, and recently comparison list  
  • Walk the consumer through the custom functionalities that are easily understood in the retail environment.  
  • Promptly create orders and quotations on their behalf to amaze the customers and save them time.   

4. Workflows for the purchase approval  

This new Magento support service feature offers B2B purchasing organizations more control over spending by setting up approval methods for specific purchases. Businesses can create approval workflows based on order value, number of SKUs, and shipping charges.   

Also, multiple approvers are possible with each one automatically notified when their permission is required. Approvers can quickly accept or reject a purchase order on their accounts and comment on it for smooth functioning. Above all, the buyers get notified at each stage of the purchasing process, adding more transparency to the entire process.   

5. Pickup in store  

It is one of the most-loved features that encourage retail partners. The Click-and-Collect feature help reduce delivery costs from the total and increases the conversion rate. Secondly, it improves the likelihood of upselling – some clients make additional purchases while picking up an online order in the store.   

The in-store pickup is now included with both the Open Source and Commerce editions of Magento 2.4, which allows users to display suitable pickup locations and critical information like working hours. The store operator can tell a customer when an online order is ready for pickup or choose a curbside collection too.   

6. Platform updates and security enhancements  

Apart from the previously announced integration of Elasticsearch, Magento 2.4 offers various platform enhancements that every developer must be aware of. With its increased efficiency, security, and stability, Magento 2.4 supports the latest versions of the PHP programming language and the MySQL database. Thus, it demonstrates how Magento adapts its platform to meet cutting-edge technological demands.   


The aforementioned Magento 2 features help businesses make their commerce store more optimized and user-friendly. So, if you are using old versions of Magento, it’s high time to migrate to Magento 2. Magento 1 no longer offers official support but also sets it gets high in terms of technological needs and performance with the current versions.   


1. What are the top features of Magento 2?  

Here are some of the amazing features of Magento 2:  

  • The new file structure in Magento 2  
  • New Layout Elements  
  • CSS pre-processing  
  • Magento UI library  
  • Under the hood  
  • Improved performance and scalability  
  • No prototypes  
  • Reduced upgrade efforts and costs  

2. What makes Magento so popular and unique?  

Magento is an open-source and highly customizable eCommerce platform and provides the possibility to extend your eCommerce platform to create unique and differentiated brand experiences.   

3. Why Magento 2 is the best eCommerce platform?  

Magento can help users manage multiple stores from one admin panel, which saves them a lot of time and effort while managing their online sales. It offers multi-language and currency features, international support, shipping, order management, and more, which makes it the best eCommerce platform.