Top Trends of Magento 2 Frontend Solutions in 2023

January 10, 2023 | Author: Ashley Brown

The most reliable and feature-rich open-source eCommerce platform is Magento. Over 187,500 live websites currently use Magento 2 frontend solutions, including well-known brands like Ford, Coca-Cola, Nestle, Land Rover, etc.

But Magento has a lot of shortcomings. especially Luma, which is its default front end. The outdated tech stack and poor performance of the Luma theme could hurt your company’s performance in the current technological era when consumers demand seamless and easy transactions.

Top Trends of Magento 2 Front-end Solutions in 2023

But “open-source” is the secret to Magento’s success. With the help of cutting-edge third-party integration, you are able to improve your website with cutting-edge technology. And because of this, numerous Magento 2 frontend solutions have been created recently.

Additionally, data from 2022 indicates that 49% of online shoppers use smartphones to compare the costs of goods or services. It is obvious that improving the mobile shopping experience is crucial right now.

The speed at which a website load is another issue. According to a survey, 50% of visitors leave a website that takes longer than 6 seconds to load, and 53% of online shoppers expect eCommerce pages to load in 3 seconds or less.

Magento 2 Frontend Solution Trends in 2023

There are three Magento frontend solutions that are highly regarded and are seen as the company’s future as of the year 2023. To ensure that you fully comprehend each one, we will examine each one in detail in this section.

1. Headless Commerce

A headless eCommerce website is one that has a frontend and a backend application that are created independently of one another and frequently use different technologies. It might be a Progressive Web App (PWA) built with React or Vue and connecting to Magento 2 frontend solutions with GraphQL as the connecting thread.

Traditional eCommerce models require updating both the frontend and backend systems in order to add new features, which can be very troublesome. A fantastic remedy is headless eCommerce. The ability to test and experiment is provided to online businesses, enhancing the customer experience.

  • Trends

The most popular Magento front-end trend, Headless Commerce, was first introduced in 2013 and quickly gained popularity. According to research by WP Engine, in 2019 more than 50% of enterprise organizations were already utilizing headless solutions. 

In 2021, less than two years later, the percentage increased to 64%. And 92% of respondents whose companies weren’t using headless said they intended to evaluate headless options in the following 12 months (by 2022). Everyone anticipates that the number will continue to increase significantly in 2023.


Enrich customer experience: A consistent shopping experience for customers is made possible by headless commerce on a variety of platforms and devices. Additionally, it allows for a more customized experience for customers.

Better Omnichannel marketing: Sharing content across many platforms is possible with a headless system.

Better flexibility: With the headless solution, you can quickly update the front end without affecting the back end and provide a wide range of front-end interface options.

Faster scaling: It’s simpler for website developers to make updates because the front end and back end are separated.


Potential additional costs: Because the front end and back end are separate, each requires its own hosting and maintenance, which raises the cost of running the website. Training team members or hiring specialists to maintain the website for updates, security, bugs, design templates, etc. is an additional expense.

The Progressive Web App (PWA) is a web application that combines progressive enhancement with Magento support services, manifests, and other web-platform features to provide mobile users with an experience comparable to that of native apps. PWA can offer features like “Add to the home screen,” “Push Notifications,” and offline support.

Online shoppers constantly seek ways to improve their mobile shopping experience as the number of mobile customers rises. And the best way to provide a better user experience is with a progressive web app.

Currently, there are 4 widely-used PWA frontend solutions:

  • PWA Studio-Based Theme
  • PWA Studio
  • ScandiPW
  • Vue Storefront

PWA Studio

A PWA storefront can be created, implemented, and maintained using the developer tools and libraries provided by the Magento 2 development company on top of a Magento 2 backend. It is a set of ready-to-use tools for building a framework and building a system that follows the extensibility principle of Magento.

Pwa Based Theme

The Siminia theme for Magento 2 by SimiCart, which is based on PWA Studio, makes it simple to convert your store into a headless storefront that is quick, interesting, and mobile-friendly. If you use the Siminia theme, you won’t have to build the PWA storefront from scratch because you’ll get a free page builder tool that lets you select from more than 40 pre-built templates or drag and drop page elements to create the layout you want. There is no need for coding expertise.

Vue Storefront

When creating eCommerce PWA projects, Storefront, a standalone frontend solution built on top of the Vue.js framework, is used. For a variety of platforms, including Magento, Spotify, BigCommerce, WooCommerce, and others, it can be used to create a PWA interface.


The first open-source PWA theme for Magento is called ScandiPWA. Although it is built on React and Redux, it also makes use of GraphQL, Varnish, and Redis to significantly increase website performance. Over 350 Magento features—roughly 95% of Magento features—are supported by ScandiPWA.

2. Hyva Theme

Willem Wigman, a Dutch Magento developer, developed the Hyva theme with the intention of keeping everything that makes Magento great while removing components that add complexity and inefficiency. As a result, the Hyva theme is small and flexible enough to support various functionalities.

One of the most crucial requirements for eCommerce stores, as you are aware, is a quick load time. The Google ranking of your website is significantly impacted by fast loading times. Because of this, the Hyva frontend is a fantastic tool for creating a quick online store.


Release day for Hyva was February 15th, 2021. And in just 20 months, in October 2022, Hyva celebrated reaching the landmark of 1000 live sites. Additionally, there are more than 1,200 live sites built on Hyva as of the time we wrote this article, in December 2022, which is roughly 2 months later (based on BuiltWith data). By the end of 2023, the Hyva team should have reached the milestone of 3000 live sites.


Amazing performance: Hyva-powered websites will load quickly on desktop computers and mobile phones.

Reduced complexity:The Hyva theme is less complex but has a lot of features.

Reduced dependencies: The Hyva theme is more dependable than most substitutes because it only has two dependencies.

Less development time: Due to the simple code, it is easier for developers to work on debug issues and new features.

Easy to use: The Hyva theme’s simplicity also lessens the slope of your learning curve.


Lack of 3rd-party modules: You need to locate and instal modules that are compatible with the Hyva theme because it is fresh and distinct from other Magento frontends. However, a lot of Magento extension developers are actively supporting Hyva.

High cost of license: Hyva requires a one-time licence fee of €1,000, which could be quite pricey.

Why do You need to Choose Magento 2 Frontend Solutions?

The online retail industry is becoming more and more cutthroat. You must stay current with trends if you want to stay ahead of the pack. No matter how sophisticated your eCommerce store is, new technology might still lag you behind. In order to succeed moving forward, you must continue to change.

For instance, we have seen the rapid expansion of mobile eCommerce in recent years. Sales are anticipated to reach $430 billion or more in 2022, and they will continue to rise.


1. What is Magento front end?

What should a front-end developer for Magento do? They first design and tweak Magento 2 themes, layouts, templates, JS, CSS, and other front-end elements. Additionally, they can use the Admin Panel to change the way certain pages look and set up some configurations related to design.

2. Is Magento front end or backend?

One of the most exciting frameworks to learn is Magento 2. Being a frontend developer for Magento 2 is different from being a frontend developer in the traditional sense.

3. Is MVC used in front end?

For the database, the user, and the data processing components, MVC offers front and back ends. Software system division into front and back ends makes development easier and separates maintenance.