Two Ways to Choose a Blog in Magento 2: Pick Your Preferred One

May 10, 2022 | Author: Ashley Brown

In recent times, all eCommerce merchants prefer to feature a blog on their Magento 2 store. These types of posts help the website rank on the higher search engines. It also helps to build customer loyalty. As research says, blog posts on any website are the most shared content. Therefore, content marketing professionals make use of product-related blog posts for the purpose of improving their search engine optimization. It also helps eCommerce merchants get organic traffic from the search engine.

Magento 2 extension development

It will always be helpful if you integrate a blog into your Magento 2. The blogs on the eCommerce website can guide you to achieve some crucial business objectives.

    • Businesses need to focus on attracting organic traffic. 
    • To get a good customer base, it is crucial to enhance the website’s search engine optimization. 
    • Prepare an email marketing list of the subscribers with some of the relevant content. 
    • Interact and engage with customers through different valuable content. 
    • Increase promotional activities related to the products and services. Highlight the benefits of these products and services through unique content. 
    • You can build a trustworthy and reliable reputation through your website. 

You can introduce a blog on the Magento 2 platform in two ways:  

    1. By using the Magento 2 blog extension.
    2. By integrating a CMS like WordPress on a Magento 2 store.

Method 1: Using Magento 2 Blog Extensions 

There is a wide range of different extensions frequently available on the market. These extensions help in implementing blog functionality into the Magento 2 store. The Magento 2 extension is added in a unique way that assists e-commerce merchants in doing wonders while developing the platform. The features of the Magento 2 blog are not as rich in nature as those of a WordPress blog. However, it is sufficient for eCommerce SEO and blogging. Once you implement Magento 2 extension, the blog section will be visible in the Magento 2 dashboard. Magento 2 extension development gives you a user-friendly experience while managing the platform.

1.Blog MX for Magento 2 by Mirasvit

The Magento 2 platform is free, and it allows you to set up SEO features. The extension assists in publishing content materials in the form of images, texts, and videos. It also provides the users with a chance to preview posts and create tag clouds. They can finally pin them at the top of the web page. When companies hire Magento 2 developers, they responsibly sort out the posts by their categories on the page.

2. Magento 2 Extension by AheadWorks

This eCommerce extension solution enables the developers to select advanced options in addition to the basics. These basic options include selecting posts, scheduling publications, and being visible to certain users. Furthermore, it helps you customize the sidebar composition.

3. Magento 2 Extension by Magefan

The extension provides all users with an added option to use the most popular blog features which are free of cost. These features include categories, generating posts, comments, tags, and authors. You can manage all these features in a few clicks. You can also add related products and posts to the publication method. It will guide you to creating an improved user experience. You need to use better SEO practices such as generating metadata, XML sitemap, breadcrumbs, URLs or sometimes rich snippets.

4. Improved Blog by Megeplaza

This extension can help you publish numerous blogs or articles. Though, it includes the basic range of things like categories, images, and tags. The list of superior blog extension’s core features includes comment engines implemented, responsive design, and sitemaps integrated. 

Method 2: Integrated WordPress into Magento 2 Store

WordPress is one of the most effective and strong content management systems (CMS) specifically designed for blogging. As stated by one of the renowned search engine journals, WordPress, the global content management system, has reached almost 60% of the market. Therefore, it is evident that the use of WordPress for the purpose of blogging is globally accepted by most eCommerce merchants. 

WordPress assists you in installing different widgets, themes, galleries and plugins. It helps you to upgrade the overall look of the website in every aspect of visualization and customization. It also has an impressive user-friendly interface, therefore, managing all the contents sometimes gets difficult. However, the best part of this is that you will have ultimate control over your website. Even you can customize the page in every way you want.

However, as there are various unique features of WordPress, eCommerce merchants experience a downside as well. You will have to maintain two platforms if you are working on WordPress. One is the blog, and the other one is WordPress itself. When both platforms work in complete harmony, you do not have to rely on additional paid modules. 

The Final Thought 

Therefore, the final thought revolves around the fact that though both platforms have their own limitations, they also cater to some unique features. eCommerce blog topics are endless, and so are the interests of your target audience. Some may find the core value in writing product reviews, trends and comparisons. Other merchants may focus on the top lists, promotions and writing how-to articles. The two main things you need to consider while launching a blog are the length and frequency of posts.  

FAQs

Which Magento 2 extensions are the most popular?

Magento 2 Extensions Blog with the greatest Magento 2 Extensions. If an online store has an excellent blog, it can attract an increasing number of visitors. 

    • Magento 2’s Shop by Brand. 
    • SMTP support for Magento 2. 
    • Magento 2’s Social Login. 
    • Magento 2’s Advanced Report. 
    • Magento 2 with Google reCaptcha. 

Which Magento extensions are the best?

    • Magento 2 extension image result 
    • Top Magento Marketing Extensions 
    • Instagram Connect for Magento 2. 
    • AdRoll. 
    • Zoho CRM is a cloud-based customer relationship management system. 
    • Ultimate MageWorx SEO Suite 

What is a Magento 2 extension? 

A Magento 2 extension is a collection of code that allows Magento to perform a certain task. It’s a directory that contains PHP and XML files in the form of blocks, controllers, helpers, and models that relate to a given business feature.