What Features Make eCommerce Mobile App Development a Successful Investment?

August 30, 2021 | Author: Ashley Brown

eCommerce apps have become highly popular, especially with consumers being technologically active. People found such apps helpful & convenient to shop online. And, with COVID-19, this became a necessity. Plus, mobile apps remove the hassle of standing in the billing queue, loading stuff, and facing traffic jams. The increased use of mobile phones has brought a boom in the eCommerce mobile app development industry. Brands are moving from traditional ways to the modern-day consumer needs.

More than 40% of people across the globe prefer using eCommerce mobile apps, which is a huge market share. Mobile traffic has increased exponentially from 1% to 60% from 2009 to 2020. What is more engaging is that mobile users across the globe have spent over 20 billion hours on shopping apps alone in the last year. The benefits of combining the eCommerce business with smartphones are completely remarkable.

But there are several apps in the market, most of which are of no use, and some are completely outstanding. In the end, the innovative & unique features make your eCommerce app stands out in the crowd and delivers a personalized customer experience.  Let us check the must-have features to boost your business to the next level.

What Features Make eCommerce Mobile App Development a Successful Investment

Features to Integrate in eCommerce Mobile App Development

1. One-Step Registration

A simple registration or signup method is always an attractive advantage for the customers. Ease the registration process by offering users the liberty to log in using email, phone numbers with OTP, as well as external accounts including Google and Facebook. An easy registration makes customers happy as well as encouraged to do shopping. Hassle-free access to the app ensures customers perform complete shopping and boost sales volume.

2. In-App Search Capabilities

This feature is highly popular amid Magento eCommerce development for online stores having a huge catalog of products. It is the responsibility of the app admin to make sure the users easily find what they are searching for. Apply in-app search capabilities comprising sorting and filtering for buyer personalized experience. Significantly lower the number of steps to find a product without browsing the complete store. This will surely boost the conversion rate and deliver an engaging consumer experience. Chances of customers revisiting the e-commerce app boost brand loyalty

3. Detailed Product Information

Long and detailed descriptions of the product are irrelevant as it is considered that product images are enough to engage customers. After all, nobody prefers to read long texts on their mobile phones? But descriptions matter, whether it is mobile or desktop. What if a shopper wants to know about the product in detail? Do you want them to move to another site and go through all the troubles? Also, offering extensive product descriptions lowers the chances of impulsive product purchases, dissatisfaction, and product returns.

4. Augmented Reality

Augmented reality technology is helping to showcase products to the customer in a real-world context. It is serving Magento 2 development for a long time and several reputed brands like IKEA have made it possible in the e-commerce domain. It is an added benefit to having a try-before-buy virtual feature. Customers have found the AR helpful during online shopping as it clears doubts and troubles before making the purchase. It also helps to lower the abandonment rate as it helps the customers to make smart decisions using streamlined interactions. 63% of the consumers prefer e-commerce stores integrated with augmented reality for their online shopping.

5. AI Voice Assistant

Voice shopping has become a popular integration, with biggies in the eCommerce mobile app development industry experimenting with it for a better consumer experience. The possibilities are countless and only limited to the sellers creativity. AI-enabled voice assistants guide customers to easily navigate through the app and lead to successful conversions. This trending technology is going to stay and will be an advantageous feature to add to your mobile app.

6. Multiple Payment Methods

Shoppers prefer eCommerce apps having diverse payment methods. The payments ecosystem has completely transformed into an incredibly diverse place. Just one or two payment options is not helpful to perform the trick now. Many mobile app payment options are available including Google Pay, Apple Pay, PayPal, for buyer’s quick and secure payment experiences. In addition, the payment provider must offer different currencies and international payments if your online store is planning to reach global customers.

Wrapping Up:

You can integrate the above-mentioned features during the e-commerce mobile app development but make sure they go hand in hand with your business goals. Discuss with the Magento developer what you want to achieve and how these features can help your business journey. Developer expert guidance helps to deliver a great customer experience. You can start from limited features and later roll out in different phases of the e-commerce app development.

Frequently Asked Questions

Q. Is it better to use an eCommerce app or a website?

Analysis shows that the applications are more popular than equivalent websites, as they’re more convenient. Mobile apps provide better user experiences, load content faster, and are easier to use. Besides, unlike websites, apps have push notifications.

Q. What is the difference between a mobile app and a website?

The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface. Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.

Q. Are mobile apps more secure than websites?

Online banking is less secure than a bank’s mobile app. Some banks that integrate multi-factor authentication on their mobile apps don’t provide the same capability on their websites. Well-designed mobile apps don’t store any data, and you’re less likely to hear about a virus on a smartphone.