What is the Importance of Structured Schema for eCommerce Store in 2021?
February 8, 2021 | Author: Alex ClarkMost people experience multiple results when they search for a specific product online. The chances of exploring these results completely are very dim and it’s essential to make your business stand out. The best approach to engage potential users is to add a Structured schema for eCommerce by consulting experienced web developers.
Importance of Structured Data Markup
When you look for a product, business, or service online, that is highly competitive, the result offered by Google is Rich Snippets. This approach works by extracting data from structured data markup using semantic vocabulary like schema.org, to provide more details about the specific result. This information helps to improve your click-through rate, and also help search engines understand the website content better.
Google doesn’t assure about showing rich snippets in search results, that doesn’t mean you avoid the implementation and optimization of structured data. As per experts, it is important to provide more & relevant information than your competitors because this will make you stand out.
Which Structured Data Markup is important for eCommerce Websites?
When you invest in Magento eCommerce development, you get to know that several schema types are used in a website. There are several options available for multiple content types, comprising recipes, events, places, and products, which is why it’s important to choose the one that fits your business.
The most important schema types on eCommerce websites are
- Organization
Organization schema provides information about a brand, including name, logo, address, phone number, and social media profiles. This schema must be implemented on one page of your online store. Choose the most relevant page on your website and add schema properties to your structured data markup.
Here’s one example of how the Organization schema should look like.
<script type=”application/ld+json”>
{
“@context”:”http://schema.org”,
“@type”:”Organization”,
“url”:”https://www.example.com”,
“name”:”Example Store”,
“logo”:”https://www.example.com/example.svg”,
“contactPoint”:[
{“@type”:”ContactPoint”,
“telephone”:”+X-XXX-XXX-XXX”,
“contactType”:”customer service”}
],
“address”:{
“addressCountry”:”Country”,
“postalCode”:”XXXXX”,
“addressRegion”:”Region”,
“addressLocality”:”Locality”}
}
</script>
- Website
Since E-commerce websites heavily depend on on-site search, adding a Sitelink Schema for eCommerce allows the users to search for their desired products. Make sure to apply it only on the homepage, the same as mentioned in the example below:
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “WebSite”,
“url”:”https://www.example.com”,
“potentialAction”:
{
“@type”: “SearchAction”,
“target”: ” https://www.example.com/catalogsearch/result/?q={search_term_string}”,
“query”: “required”,
“query-input”:”required name=search_term_string”
}
}
</script>
- BreadcrumbList
This one is easy to understand and E-commerce brands should always hire Magento developer to add BreadcrumbList structured data to their online store. This helps to provide information regarding website architecture to both search engines and customers. A number of online stores have already implemented the BreadcrumbList schema to their websites. Let’s say you want to apply breadcrumb markup to “https://example.com/shoes/boots”. When source code is checked, it should look like this:
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “BreadcrumbList”,
“itemListElement”:[
{
“@type”: “ListItem”,</p>
“position”: 1,
“item”:
{
“@id”: “https://example.com/shoes”,
“name”: “Shoes”
}
},
{
“@type”: “ListItem”,
“position”: 2,
“item”:
{
“@id”: “https://example.com/shoes/boots”,
“name”: “Boots”
}
}
]
}
</script>
- ItemList
Now, this is where it becomes quite interesting. Many naïve users are wondering about its importance when it doesn’t provide any information. The reason is simple Google doesn’t offer product markup on the category level. A number of schemas on product listing pages are present, ItemList type is the one to consider. It displays number of products without going into a gray section with Google’s guidelines.
This approach is termed as Carousel structured data, where category pages mention summary pages. It looks like this:
<script type=”application/ld+json”>
{
“@context”:”http://schema.org”,
“@type”:”ItemList”,
“ItemListElement”:
[
{
“@type”:”ListItem”,
“position”:0,
“url”:”https://www.example.com/ankle-boots-ana.html”
},
{
“@type”:”ListItem”,
“position”:1,
“url”:”https://www.example.com/ankle-boots-clara.html”
},
{
“@type”:”ListItem”,
“position”:2,
“url”:”https://www.example.com/ankle-boots-maria.html”
}
]
}
</script>
The important thing to keep in mind regardless of your preferred product listing page is never to showcase additional details like the product page markup.
- Product
Suppose you have a variety of products available in the catalog and want to send a few of them to Google shopping feed. In such scenarios, it is important to prepare a different Product schema strategy for each product type.
Another thing to understand is that product markup allows automatic updates in Google Merchant Center, thus when it comes to product pages, the structured data markup needs to match the feed data.
Let’s discuss with an example:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org/”,
“@type”: “Product”,
“name”: “Ankle Boots Ana”,
“image”: [
“https://example.com/photos/4×2/photo.jpg”,
“https://example.com/photos/16×9/photo.jpg”
],
“description”: “The most comfortable ankle boots you’ve ever seen.”,
“sku”: “8888888888”,
“mpn”: “777777”,
“brand”: {
“@type”: “Brand”,
“name”: “Ana”
},
“review”: {
“@type”: “Review”,
“reviewRating”: {
“@type”: “Rating”,
“ratingValue”: “4”,
“bestRating”: “5”
},
“author”: {
“@type”: “Person”,
“name”: “Jane Doe”
}
},
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4.8”,
“reviewCount”: “64”
},
“offers”: {
“@type”: “Offer”,
“url”: “https://www.example.com/ankle-boots-ana.html”,
“priceCurrency”: “USD”,
“price”: “212.99”,
“priceValidUntil”: “2020-12-31”,
“itemCondition”: “https://schema.org/NewCondition,
“availability”: “https://schema.org/InStock”,
“seller”: {
“@type”: “Organization”,
“name”: “Example”
}
}
}
</script>
So, these are some of the important
Wrapping Up
Website Schemas are highly important to interact with search engines. They play a vital role in the success of the web page on search engines and without its implementation; it is tough to reach potential customers. Magento is a reputed CMS known for its remarkable features and with the presence of Magento support vendors can easily scale their business to new heights. The community is always available to ensure no seller experience trouble with website operation.
Frequently Asked Questions
Is Magento free or paid?
Yes, Magento is Open-source CMS, basically used to build an eCommerce website. The open-source eCommerce Magento offers unique features to grow and build an online store from scratch.
What is Magento Extension?
A Magento extension is a block of PHP code that comprises functions, added into Magento to boost its functionality. Extensions are developed using the broad network of Magento partners to give proper flexibility and power to maintain the store the way you want.
What is Magento Marketplace?
Magento Marketplace is the next generation application store offering merchants solutions and provides qualified developers the tools, platform, and prime location to build a thriving business.
How does Magento 2 work?
Magento 2 empowers store owners with better speed and improved productivity. Featuring over 50% faster page load speeds across catalog and checkout pages, performance lies at the heart to enhance the customer experience and grow the conversion rates. In addition, a secure payment mechanism is offered to the users.
