Why Magento is best for eCommerce store?August 19, 2020 | Author: Alex Clark
The choice of the right development platform for an eCommerce store can have a far-reaching impact on the success of any business. There would be plenty of choices in CMS platforms for a business that wants to step into this domain. Shopify, Drupal. WordPress, Prestashop, and Magento are a few of them. Each one has its own features and advantages but Magento is the one that has emerged as a preferred choice over the years.
This is a choice that you can rest assured with because it has all the features that are needed to create online stores with excellent look and feel. Still, if you are apprehensive about choosing it, the Magento experts at AgentoSupport can clarify all your doubts and offer all the services that you may need for having an eCommerce Magento store developed, deployed, and maintained for your business.
Here are the reasons which indicate why Magento is best for eCommerce
1. Tailored for eCommerce
Magento is a platform that has been specifically tailored for eCommerce. From the customer’s perspective, it renders user-friendly stores that are capable of delivering seamless shopping experiences. It has much more for merchants as well, with advanced features such as User Dashboards, Product Bundling, Advanced shipping, and supplier management, Inventory Management, Built-in up-selling, and cross-selling capabilities, Newsletters, and more.
2. Customizable platform
Since every eCommerce business has unique needs, the CMS ideally has to be customizable to render accordingly. Magento eCommerce platform offers extensive flexibility that enables customization of the store based on their specific needs. It comes with modular elements that enable the merchants to retain a robust backend for the store while altering its front-end for ensuring exceptional shopping experiences for the customers.
3. Easy integration
In addition to the core eCommerce functionalities, a platform needs to have much more to align with the needs and address the specific challenges that businesses may come across. For this reason, it is best to look for a development platform that is capable of integrating easily and seamlessly with other third-party apps or plugins. Magento fits the bill perfectly because it can be connected with apps such as payment gateways, analytics, shipping and tracking, and more.
4. Efficiency and performance
Performance and efficiency are critical to the success of Magento stores and compromise with any of these can be a killer. Shoppers want instant gratification and a page that lags by even a few seconds tends to drive them away. In this scenario, you require a platform that is on the top in the aspects of efficiency and performance. It leverages Varnish cache for rendering a superlative performance that assures excellence in user experiences.
5. Mobile friendly
A robust mobile presence has become imperative for eCommerce businesses as this is where a majority of shoppers are. A website that is not mobile compatible has minimal chances of staying in the race. With eCommerce Magento, you can be sure that your website is mobile-friendly. It comes with responsive themes that ensure that the users get access to seamless interfaces irrespective of the device they use.
6. SEO friendly
In addition to being mobile-friendly, Magento is SEO-compatible as well. This feature is of utmost importance for online businesses as they cannot sustain and grow unless they make an appearance among the top search rankings. Magento eCommerce platforms can be configured to offer metadata and descriptions for the products and categories in the store. Further, it provides control over URLs and sitemaps for search engines.
7. Multiple websites with a single backend
Conventionally, eCommerce stores have a single per set up but the trend is changing now and businesses are looking to explore opportunities with multistore setups. Magento comes ahead as a great choice in this context as it allows users to create and run multiple websites without having different backend systems for each of them. It even enables a different look and feels for each of the websites. This helps businesses to provide distinctive shopping experiences to the users.
8. Freedom to select a hosting
Magento platform gives the business the freedom to choose a hosting service of their choice. This means that merchants can explore dependable options available that fit into their budget. Additionally, they can switch seamlessly from one hosting service to another if they are not satisfied with the one they are using currently.
9. Tracking and analytics
Magento comes with a useful tracking and analytics tool called Magento’s Business Intelligence. A fully customizable tool, it is fast becoming a preferred option for eCommerce sellers who want to keep an eye on their performance. In this way, the platform serves the objective of business growth by consistently helping it to identify the weak areas so that it can improve on them.
The Magento Community Edition is free while the Enterprise Edition is paid. The Community Edition is the most popular. Being open-source, it has a large community that offers its extensive support. Also, businesses can access a range of plugins and extensions that are available in the Magento marketplace. The platform gets updated periodically, making it secure and reliable to create hack-proof web stores.
Considering all these strengths of Magento for eCommerce, it does appear to be the best choice for businesses of all sizes and types. Still, you may want to know it better before investing in development from the scratch or option for Magento migration for your existing eCommerce store. AgentoSupport can guide you about the platform and clarify all your doubts. Furthermore, our experts can evaluate its feasibility for your business needs as well as assist you with the implementation of this platform for your eCommerce store.